Marketing Director - Asian Community

Job Description

Job Description

Our associates celebrate lives. We celebrate our associates.

Develops Campaign Programs to increase market share and conversion rates in the Greater Houston Asian community that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends Campaigns. Develops and project manages approved Campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.

JOB RESPONSIBILITIES

Develop Campaign Programs

• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensures campaigns adhere to Branding standards and regulatory compliance.

• Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.

Implement Campaigns

• Collaborates with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.

• Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.

• Timely, forwards campaign leads to sales management for further qualification and assessment.

Administration

• Maintain and publish KPIs on ongoing Campaigns

• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned

• May observe sales team in order to identify areas to improve campaign execution

• Additional responsibilities as requested or assigned

Requirements

Education & Licenses:

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline

Experience & Knowledge:

• Must be bilingual in Vietnamese, Chinese, Filipino, or Korean

• Must be knowledgeable of Asian culture and traditions.

• At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.

• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.

Skills & Abilities:

• Computer literate and proficient with MS Office, Word, Excel, and Power Point

• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Work Conditions

When considering the work environment associated with this job, the following factors may apply:

• Environment - Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families

• Postures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings

• Physical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

• Hours – May work beyond standard hours or schedule as business needs arise

• Travel - limited amount of local and/or multiple location travel required

Postal Code: 77024

Category (Portal Searching): Sales

Job Location: US-TX - HoustonCompany DescriptionLife’s not about a job, it’s about purpose.

Do you love sales? Are you passionate about serving your community? Do you want to make a difference with your work?

We’re looking for a sales professional to join our dynamic team! We put people first and value integrity and attention to detail in our work. We’ll change everything you ever thought about working in the funeral services industry. This isn’t your typical job—and we’re not your typical company!

Our Sales Professionals enjoy:
•\tUnlimited Income Potential - with a competitive commissioned incentive package
•\tStability – a recession-resistant, human centered business
•\tBrand recognition – Our Dignity Memorial® is the North America’s largest provider of funeral, cremation and cemetery services.
•\tCompany-Provided Leads - we use the world’s #1 lead-management system and other best-in-
class technology platforms
•\tOngoing training
•\tAdvancement opportunities
We think our CEO, Tom Ryan, says it best:
“At SCI, we believe we are Better Together. When each of us brings our best self to work, we can provide the Service Excellence our families deserve. This is why we provide you and your loved ones with benefits and resources to help you become your best.”
BETTER HEALTH:
Wellbeing is important to us, and to ensure our associates have access to the best care, we offer medical, prescription drug, mental health, dental and vision insurance plans for our associates to select from. Our wellness program offers benefit credits and includes a company contribution toward Health Reimbursement Accounts (HRA). Our Employee Assistance Program (EAP) offers immediate, confidential help to our associates and their dependents as well as eight free counseling sessions per incident.
BETTER WEALTH:
We are committed to providing the means and resources for our associates to manage their current and future financial needs. We offer a 401(k) plan with a competitive company match, financial education tools and flexible spending accounts for healthcare, dependent care and commuter expenses.
BETTER SELF:
We encourage associates to take time off through vacation, holiday, sick time, maternity leave and baby bonding (maternity & paternity) plans. Career development is an important focus, supported by tuition reimbursement, professional training and discounted university rates. Through the Sam Lucas Scholarship Foundation, we provide educational grants to associates, their spouses and children. What is important to our associates outside of work is important to us too. We offer additional benefits including adoption assistance and pet insurance, among many other insurance and benefit options.
BETTER COMMUNITY:
Our Associate Resource Communities (ARCs) are associate-led, self-directed groups of Company colleagues who share similar interests and backgrounds. ARCs offer opportunities to connect with colleagues, promote diversity, share ideas, enhance our business and help improve the communities in which we live and work. As part of our mission to promote excellence in funeral service, our mortuary science scholarship program awards over $96,000 annually to 25 deserving students. (Associates are eligible to participate.) In exchange for a contribution to a charity of their choice, our associates can earn an additional day off per year.
Compensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)
Note: Eligibility requirements apply.
SCI is committed to an inclusive, barrier-free recruitment and selection process. On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.
For any difficulties with the application process, please reach out to SCI.jobs@sci-us.com.

Company Description

Life’s not about a job, it’s about purpose.\n\nDo you love sales? Are you passionate about serving your community? Do you want to make a difference with your work?\n\nWe’re looking for a sales professional to join our dynamic team! We put people first and value integrity and attention to detail in our work. We’ll change everything you ever thought about working in the funeral services industry. This isn’t your typical job—and we’re not your typical company!\n\nOur Sales Professionals enjoy:\n•\tUnlimited Income Potential - with a competitive commissioned incentive package\n•\tStability – a recession-resistant, human centered business\n•\tBrand recognition – Our Dignity Memorial® is the North America’s largest provider of funeral, cremation and cemetery services.\n•\tCompany-Provided Leads - we use the world’s #1 lead-management system and other best-in-\nclass technology platforms\n•\tOngoing training\n•\tAdvancement opportunities\nWe think our CEO, Tom Ryan, says it best:\n“At SCI, we believe we are Better Together. When each of us brings our best self to work, we can provide the Service Excellence our families deserve. This is why we provide you and your loved ones with benefits and resources to help you become your best.” \nBETTER HEALTH:\nWellbeing is important to us, and to ensure our associates have access to the best care, we offer medical, prescription drug, mental health, dental and vision insurance plans for our associates to select from. Our wellness program offers benefit credits and includes a company contribution toward Health Reimbursement Accounts (HRA). Our Employee Assistance Program (EAP) offers immediate, confidential help to our associates and their dependents as well as eight free counseling sessions per incident.\nBETTER WEALTH:\nWe are committed to providing the means and resources for our associates to manage their current and future financial needs. We offer a 401(k) plan with a competitive company match, financial education tools and flexible spending accounts for healthcare, dependent care and commuter expenses.\nBETTER SELF:\nWe encourage associates to take time off through vacation, holiday, sick time, maternity leave and baby bonding (maternity & paternity) plans. Career development is an important focus, supported by tuition reimbursement, professional training and discounted university rates. Through the Sam Lucas Scholarship Foundation, we provide educational grants to associates, their spouses and children. What is important to our associates outside of work is important to us too. We offer additional benefits including adoption assistance and pet insurance, among many other insurance and benefit options.\nBETTER COMMUNITY:\nOur Associate Resource Communities (ARCs) are associate-led, self-directed groups of Company colleagues who share similar interests and backgrounds. ARCs offer opportunities to connect with colleagues, promote diversity, share ideas, enhance our business and help improve the communities in which we live and work. As part of our mission to promote excellence in funeral service, our mortuary science scholarship program awards over $96,000 annually to 25 deserving students. (Associates are eligible to participate.) In exchange for a contribution to a charity of their choice, our associates can earn an additional day off per year.\nCompensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)\nNote: Eligibility requirements apply.\nSCI is committed to an inclusive, barrier-free recruitment and selection process. On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.\nFor any difficulties with the application process, please reach out to SCI.jobs@sci-us.com.