Head of Marketing - Crypto

Job Description

Job DescriptionCareer Renew is recruiting for one of its clients a Head of Marketing - Crypto - this is a fully remote role for US-based candidates. Salary range: 200-300K USD yearly plus benefits.

We are bringing the real world to Ethereum. We are building the infrastructure for Wall Street to operate on Ethereum-based rails and move the financial system into the 21st century.

We are looking for a visionary marketing leader to help us revolutionize financial markets with next-generation technology. You will be joining a team dedicated to unlocking the true potential of on-chain finance, creating a world where traditional assets flow seamlessly through blockchain protocols.

We have a series of exciting products that will be revealed in 2026, and we need the right person to help amplify them to the crypto community, to Wall Street, and to the world.

What Will You Do?

You will report directly to the CEO and own the marketing function, driving strategy and execution to position us as the bridge between institutional finance and Ethereum.

Strategy & Narrative

• Craft narratives for two distinct audiences:

  • Wall Street (credit market agents, investment executives)

  • Web3 (crypto-natives, technologists)

• Lead the elevation of our parent brand

• Manage distinct sub-brand strategies for the upcoming product suite

Content & Social

• Own social presence (specifically Twitter and LinkedIn)

• Own the content marketing machine

• Oversee production of short- and long-form writing and educational content

• Manage external writers to scale output

Brand Evolution

• Evolve branding and visual identity

• Ensure coherent brand identity across products, content, and marketing channels

• Balance crypto techno-futurism with Wall Street conservatism

Web & Messaging

• Own the website

• Ensure messaging effectively balances the needs of multiple stakeholders

Events & Ecosystem Engagement

• Oversee presence at high-impact industry events

• Host community dinners

• Secure speaking engagements

• Maintain strong relationships with the Ethereum community

• Rally the ETH community around institutional adoption wins

• Signal to institutions that Ethereum is the go-to platform for tokenization and on-chain business activity

Go-to-Market & Product Launches

Orchestrate high-impact launches for upcoming stealth initiatives, including:

• Institutional Product BD Materials

  • Sales collateral for institutional prospects at the top of the BD funnel

• Infrastructure Positioning

  • Messaging for the core technology stack targeting web3 builders and developers

• Institutional Platform Rollout

  • Marketing artifacts supporting the launch of the institutional protocol

Who Are You?

You are a proactive, autonomous operator who thrives in a fast-moving, high-context startup environment.

The Bridge

• Deep understanding of both Institutional Finance (Wall Street) and Web3/Ethereum

• Able to discuss:

  • Settlement pain points with credit market agents

  • ZK-proofs and tokenisation with crypto-natives

The Owner

• 10+ years of experience across marketing, brand, and GTM

• Former most senior marketing owner for a company or major product line

• Led high-stakes launches

• Operates with strong judgment and accountability

The Aesthete

• Strong eye for design

• Understands how to build a brand that is cutting-edge yet trustworthy for institutional capital

The Executor

• Moves quickly while maintaining high quality

• Willing to roll up sleeves on high-leverage work

• Sets narrative, shapes launches, obsesses over copy

• Designs systems that scale beyond themselves

The Storyteller

• Exceptional writer and communicator

• Translates complex technical and financial concepts into compelling narratives

• Strong editorial mindset for:

  • Whitepapers

  • Reports

  • Executive thought leadership

• Strong judgment on public channel usage

• Excellent at Twitter

The Strategist

• Participates in:

  • Product meetings

  • Business development pitches

  • Executive strategy sessions

• Synthesizes inputs into effective marketing strategies and narratives

The Evangelist

• Believes “if Ethereum wins, we win”

• Passionate about positioning ETH as the best blockchain for global finance

What’s In It For You?

• Front-row seat to Ethereum history

• Opportunity to build the brand voice of a company transforming financial markets

• Work with a high-performance team in a flexible, remote-first environment

• Immediate and visible impact

Scope & Autonomy

• Report directly to the CEO

• Define the marketing roadmap for 2026 and beyond

Career Growth

• One of the most dynamic startups in Ethereum

• Deep ties to the Ethereum Foundation and foundational ETH institutions

• Significant long-term career upside

Employment Details

• Location: NYC preferred, remote for the right candidate

• Compensation: Competitive base salary + equity

  • Final package varies based on experience, qualifications, skills, and interview performance

• Benefits:

  • Medical, dental, vision healthcare

  • 401(k)

  • Unlimited PTO

  • $1,500 home office setup stipend

• Start Date: ASAP

Compensation & Package

• Compensation: Competitive base salary + equity

  • Final package varies based on experience, qualifications, skills, and interview performance

• Benefits:

  • Medical, dental, vision healthcare

  • 401(k)

  • Unlimited PTO

  • $1,500 home office setup stipend