Marketing Manager
Job Description
Job Description
Part-Time Marketing Manager / Graphic Designer
Mackintosh Realtors, Inc. is seeking an experienced, creative, and highly organized Part-Time Marketing Manager / Graphic Designer to help manage and execute marketing initiatives for our real estate brokerage, company listings, and real estate professionals.
This is a hands-on creative position combining graphic design, digital marketing, social media, branding, email marketing, listing promotion, and marketing strategy.
We are looking for someone who can take a project from concept to completion with minimal supervision. The ideal candidate should be comfortable developing marketing ideas and strategies while also personally creating the graphics, advertisements, campaigns, and materials needed to execute them.
This is not simply a social media posting position. Strong graphic design skills and the ability to produce polished, professional marketing materials are an important part of this role.
Responsibilities
- Develop marketing strategies for property listings, agent branding, recruiting efforts, company initiatives, and special promotions.
- Help maintain a consistent Mackintosh Realtors brand identity and messaging across print and digital marketing.
- Support agents with personal branding, new-agent bios, marketing materials, social media presence, and individual marketing programs.
- Develop marketing campaigns for residential, commercial, luxury, farm, land, and specialty real estate listings.
- Design professional marketing materials including:
-
- Brochures
- Flyers
- Postcards and direct-mail pieces
- Property signs and promotional signage
- Print and digital advertisements
- Presentations
- Social media graphics
- Email marketing graphics
- Listing promotional materials
- Company and recruiting materials
- Create marketing for new listings, Coming Soon properties, Open Houses, Price Improvements, Recently Sold properties, agent accomplishments, company announcements, and other promotions.
- Manage CRM-driven email marketing campaigns, contact lists, newsletters, audience segmentation, and automated follow-up sequences.
- Manage company social media accounts and help develop an ongoing content strategy.
- Create and manage organic and paid social media campaigns.
- Create social media content including graphics, captions, reels, short-form video, and other promotional content.
- Assist with photography and video editing for websites, social media, email marketing, advertising, and property promotion.
- Coordinate with photographers, videographers, drone operators, printers, sign companies, and other marketing vendors.
- Coordinate professional photography, video, drone photography, floor plans, brochures, signage, and other marketing services for listings.
- Assist with updating company websites, property pages, agent information, landing pages, and other online content.
- Help maintain company information and branding across digital platforms.
- Assist with basic SEO and online visibility initiatives.
- Create marketing materials and campaigns supporting agent recruiting and retention.
- Maintain and develop reusable company marketing templates while ensuring materials remain professional and consistent with company branding.
- Assist with company events, broker events, open houses, community events, and special promotions.
- Manage multiple marketing requests and projects while maintaining accuracy and meeting deadlines.
- Work directly with agents, company leadership, and vendors to develop creative marketing solutions.
- Research new marketing tools, trends, technologies, and opportunities that could benefit the company and its agents.
Graphic Design
Graphic design is a significant component of this position.
Candidates should be capable of independently producing professional-quality creative work rather than relying primarily on pre-designed templates.
A strong understanding of the following is preferred:
- Typography
- Layout and composition
- Branding and visual identity
- Print design
- Digital advertising
- Social media design
- Photography and image editing
- Preparing files for professional printing
- Designing for different digital platforms and dimensions
- Maintaining brand consistency across multiple campaigns
Qualifications
- Proficiency with Adobe Creative Suite required, particularly Adobe Photoshop, Illustrator, and InDesign.
- Strong portfolio demonstrating professional-quality graphic design and marketing work.
- Experience managing business social media accounts and campaigns.
- Experience creating both digital and print marketing materials.
- Experience with email marketing and/or CRM-based marketing campaigns.
- Strong written communication and proofreading skills.
- Excellent attention to detail.
- Strong organizational and time-management skills.
- Ability to prioritize projects within a part-time schedule.
- Ability to work independently and take ownership of assignments.
- Comfortable working with multiple agents, vendors, and company leadership.
- Ability to manage multiple projects with varying deadlines.
- Ability to work efficiently when certain projects require a quick turnaround.
- Willingness to learn new marketing platforms, software, and technologies.
Additional Preferred Experience
Experience with any of the following is a plus:
- WordPress
- Canva
- Photography
- Videography
- Short-form video and reels
- CRM platforms
- Email marketing platforms
- Meta Business Suite
- Facebook and Instagram advertising
- Google Business Profile
- SEO
- Website content management
- Digital advertising
- Print production
Portfolio / Work Samples Required
A portfolio or examples of previous creative work must be submitted with your application.
Please include a link to an online portfolio, personal website, Behance profile, Google Drive portfolio, PDF portfolio, or other examples of work you personally created.
We are particularly interested in seeing examples of:
- Graphic design
- Social media graphics and campaigns
- Brochures and flyers
- Print advertisements
- Digital advertisements
- Branding projects
- Email marketing
- Photography or photo editing
- Video or social media reels
- Website design
- Real estate marketing, if applicable
Applications submitted without a portfolio or examples of previous work may not be considered.
We are interested in seeing what you have personally created and your ability to produce professional marketing materials, not simply a list of software programs on a résumé.
Position Details
Job Type: Part-Time
This position is best suited for an experienced marketing professional who can work efficiently, independently prioritize projects, and produce high-quality work within a part-time schedule.
\nCompany Description
We are a well-established, well-known name in residential and commercial real estate, with a reputation built on trust, results, and community presence.
Company Description
We are a well-established, well-known name in residential and commercial real estate, with a reputation built on trust, results, and community presence.