Job Description
Job Description
Yogurtland
Hiring: Digital Marketing & Content Creator
Location: Farmers Branch, TX
Shift: Monday–Friday (Some Nights & Weekends)
POSITION OVERVIEW
The Digital Marketing & Content Creator (Senior Specialist) is responsible for owning end-to-end content creation and execution for Yogurtland’s digital channels, with a primary focus on producing high-quality, engaging, and performance-driven content across social and digital platforms.
This is a hands-on, execution-first role requiring an experienced creator who can independently concept, script, shoot, edit, and publish content at speed and scale, ensuring all outputs align with brand standards, campaign objectives, and franchise needs.
In addition to daily content production, this role contributes to content strategy development, campaign alignment, performance optimization, leveraging data and insights to continuously improve engagement, brand relevance, and business impact.
The ideal candidate operates with strong ownership, minimal oversight, and a high bar for creative quality, while continuously evolving Yogurtland’s content presence through innovation, trend awareness, and operational excellence.
CORE COMPETENCIES
- Advanced hands-on content creation skills (video production, editing, photography, storytelling)
- Ability to produce high-quality content at speed and scale with minimal oversight
- Strong understanding of social media platforms, trends, and algorithms
- Creative mindset with exceptional attention to detail and brand execution
- Data-driven approach to content optimization and performance improvement
- Strong project management and organizational skills
- Collaborative, proactive, and solution-oriented mindset
- High ownership, accountability, and adaptability
QUALIFICATIONS
- Bachelor’s degree in marketing, Digital Media, Communications, or related field
- 3–6 years of experience in digital marketing and hands-on content creation, preferably within QSR, retail, or franchise environments
- Proven experience producing high-performing social media content, particularly short-form video
- Strong familiarity with social platforms and content publishing tools
- Experience using AI tools for content creation and editing strongly preferred
- Understanding of content trends, storytelling, audience engagement, and brand positioning
Proficiency in tools such as:
- Adobe Creative Suite (Photoshop, Premiere, After Effects)
- Canva
- CapCut or similar video editing tools
OFFERED
- Benefits Package: Medical, dental, and vision coverage; retirement savings plan; paid time off.
- Professional Growth: Training, mentorship, and opportunities to work on cross-department projects.
- Collaborative Culture: A supportive environment that values innovation, teamwork, and diverse perspectives.
- Employee Perks: Product discounts, access to exclusive events, and additional incentives.
Company Overview
We are a rapidly growing Food & Beverage (F&B) franchising company with a footprint that spans local and international markets. Our organization includes multiple departments—Store Operations, Marketing, R&D, Human Resources, Financial Accounting, Logistics, Ingredient Manufacturing, Training, Franchise Development, IT, and eCommerce. We foster an environment of innovation, teamwork, and customer-centric service, making us a leading name in F&B franchising.