Job Description
Job Description
We are seeking a dynamic and creative Content Marketing Specialist to join our team. In this role, you will assist in developing and executing our company’s digital marketing strategy, with a focus on driving brand awareness and optimizing company growth through content.
Key Responsibilities:
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Collaborate in the creation and development of company communications, presentations, and marketing materials.
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Understand how digital marketing channels work together to drive business growth and optimize performance.
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Collect and analyze data on customer demographics, purchasing behaviors, and market trends to identify new opportunities.
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Conduct in-depth research on consumer opinions, industry trends, and competitor strategies.
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Lead the design and development of the company’s website as part of a rebranding initiative.
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Create and maintain consistent, engaging content across all digital platforms to reinforce brand messaging both online and offline.
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Develop SEO-optimized product pages to enhance search visibility and user experience.
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Perform competitive analysis to identify keyword gaps and optimize content for better rankings.
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Produce compelling email content, including copy and graphics, to support marketing campaigns.
Qualifications:
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Bachelor’s Degree in Business Administration, Marketing, Communications, or a related field.
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Minimum of 9 months of relevant experience in content marketing, digital marketing, or a similar role.
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Strong understanding of SEO, content strategy, and digital marketing trends.
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Excellent written and verbal communication skills, with an eye for detail.
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Proficiency in digital content creation tools and web design platforms.
Salary:
Competitive salary range of $47,500 - $57,500 per year, based on experience.
What We Offer:
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A collaborative and forward-thinking work environment.
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Opportunities for professional growth and development.
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Comprehensive benefits package including health, dental, and retirement plans.
If you are passionate about content marketing and excited about driving brand growth, we encourage you to apply!