Job Description
Job Description
Digital Marketing Coordinator
Location: Tulsa, OK
Description
We are looking for a Digital Marketing Coordinator to be a constant source of creativity and brainstorm out-of-the-box digital initiatives designed to improve audience engagement and increase revenue.
Key Job Responsibilities
- Oversee the overall health and experience of primary digital platforms (Company website, help center, eCommerce websites).
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- Be the primary administrator and content editor for the company’s website.
- Manage content and design updates to the CMS, as well as maintain the overall useability and security of the site.
- Work with external vendors to add functionality that cannot be managed in-house.
- Be an administrator and work to ensure the success of the company’s help center website on Zendesk.
- Manage and organize content, add structure and enforce style. Implement design and content updates as needed.
- Be the primary administrator of the company’s eCommerce websites.
- Work with sales to close communication gaps between the platforms and inside sales.
- Help customers resolve issues with orders and be the go-to expert on all things eCommerce.
- Make product and price updates promptly and constantly look for improvement opportunities to implement.
- Own/Manage digital campaign creation; from strategy to tracking and analysis across multiple platforms (LinkedIn, Google, YouTube, etc.).
- Work with cross-functional, cross channel teams to develop prioritized digital campaigns aligned with the business strategy.
- Work with creative team and stakeholders to develop all forms of digital and traditional media, including website/blog posts, print editorial and advertising, presentations, infographics, flyers/handouts, videos, templates, and other forms of special content and media to help drive traffic and attention to strategic sales and marketing initiatives.
- Work with internal and external teams on all aspects of creating digital content, including copywriting and script writing, video and audio recording, production and editing.
- Work with internal team to develop and publish content for LinkedIn and Envision TV.
- Ensure content is up-to-date and keep appraised of new content from stakeholders.
- Work with internal marketing team on keyword research for paid search marketing campaigns, both for initial build-out of campaign strategy as well as expansion of existing strategies, then utilizing this keyword research to create strategic paid search campaigns that align with Google’s best practices.
- Works with internal marketing team to build, test and deploy email blasts on a quarterly basis.
Digital Marketing Coordinator
- Proficient working with HTML and CSS and/or experience with creation of landing pages.
- Experience with website content management systems (WordPress).
- B2B digital advertising experience with Google and LinkedIn.
- Must have strong organizational skills and excellent written and verbal communication skills. Experience with working with Google Marketing Platform products (Analytics, Tag Manager).
- Experience managing websites and eCommerce platforms as an administrator.
- BigCommerce, Shopify, Zapier and Zendesk Guide administration experience.
Required Education
Required Experience and Skills
- Develop and create targeting strategy and digital audiences for use in digital campaigns.
- Implement KPIs and analytics to measure the ROI for various marketing efforts.
- Report on the performance of marketing campaigns and compare to the goals required.
- Manage all media channels/outlets including but not limited to websites, SEO, digital marketing and PPC ads, paid and organic social media, public relations, and emails among others.
- Responsible for the creation, implementation, maintenance, and troubleshooting of websites (company and brand sites, landing pages, eCommerce sites, Help Center).
- Regularly update and refine content for our company websites. Implement SEO improvements on a regular basis.
- Monitor analytics and implement improvements as indicated by website usage.
- Ensure brand consistency and presence on all digital products from planning to design/build/test to a successful launch.
- Maps out how digital assets will be created, utilized and optimized to achieve marketing goals and objectives.
- Align technology strategy with marketing and digital initiatives to grow online and mobile capabilities.
- Collaborate with distribution partners on ways to grow sales.
- Other duties as assigned.
- Bachelor’s degree in marketing or similar degree, or 5+ years relevant work experience.