H6320 ADVERTISING COORDINATOR

Job Description

Job Description

Position Title: Advertising Coordinator

Reports To: Advertising Manager

Supervises: N/A

Summary of Position

Under the direction of the Marketing Advertising Manager, the Advertising Coordinator is responsible for coordinating, producing, and tracking advertising and marketing projects from concept through completion. This role manages workflow through the design and production process, ensures brand consistency, coordinates with internal departments and external vendors, and supports advertising campaigns across print, digital, social media, web, and on-property channels. The Advertising Coordinator also assists with special events, promotions, concerts, and other marketing initiatives as needed.

Key Responsibilities and Performance/Behaviors

• Ability

• Can explain and demonstrate Hospitality Behaviors and Performance Standards.
• Understands where to get the information needed to complete tasks to standard.
• Can explain and demonstrate technical skills used to complete tasks to standard.
• Can explain or demonstrate the behavioral values or standards needed to complete tasks to standard.
• Understands how to take ownership of problems and solve them when solutions may not be available.
• Can explain how to request help from others when needed to complete task or goal.
• Has complete knowledge and can tell others of IMGR&C products and services.
• Provide guests with directions or other venue information. Act upon all comments/complaints in a prompt, professional and friendly manner.

• Performance

• Performance meets expected end results and standards in Key Responsibilities and those listed on technical / operational SOP’s and task lists.
• Responds to obstacles; finds new ways to reach desired end results.
• In absence of guidance, acts and takes charge to respond to guest or internal customer needs.
• Responds to change by quickly applying talent and skills in a positive way to succeed.
• Supports achievement of Quality Goal; “Do it right the first time.”
• Acts to protect and preserve property of IMGR&C. All areas, equipment and furnishings are kept exceptionally neat, clean and in good repair.
• Makes suggestions to improve performance.

• Behavior

• Behavior meets IMGR&C standards (Mission, Values, Hospitality Behaviors, Customer Recovery Skills).
• Approaches all activities with enthusiasm and encourages enthusiasm from others.
• Chooses a positive approach in all situations.
• Respects individuality of others; continues to communicate in order to work together.
• Speaks positively about guests, other team members and our business in all situations on and off property.
• Treats other with respect in all situations.

• Service

• Serves others.
• Identifies and can communicate needs of guests and others.
• Takes quick action to serve others in a way that meets/exceeds their needs.
• Identifies ways to improve individual or team’s service to others.
• Provides service outside job responsibilities if needed to help resort succeed.
• Takes ownership of guest problem(s) until it is solved.

• Professionalism

• Meets IMGR&C Appearance standards.
• Professionally supports IMGR&C reputation and image in all situations, on and off property.

• Attendance

• Meets IMG&C policy for attendance.
• Informs supervisor of future absence as far in advance as possible.

• Communication

• Provides information others need to succeed, in time for them to use it.
• Ensures that all shifts are provided with the necessary information to facilitate their success.
• Listens to others without interruption; acts on their feedback when possible.
• Asks questions to better understand expectations of others.
• Reports all guest complaints and compliments to Supervisor or Manager.
• Reports all situations to Supervisor or Manager where resort grounds or equipment do not meet IMGR&C standards.

• Team Work

• Puts Success of team ahead of personal success.
• Helps other team members succeed without being asked.
• Takes action to resolve conflict between individuals.
• Helps all departments achieve success.
• Offe ideas to increase team success and guest satisfaction to Supervisor or Manager.
• Does whatever is necessary to help department and resort success.
• Contributes ideas that support progress and success at shift, team and departmental meetings.

1. Essential Duties and Responsibilities include the following and are subject to change at management’s discretion:

• Coordinate and monitor the workflow of advertising and marketing projects to ensure timely completion.
• Produce and manage advertising materials including print, digital, social media, video, signage, and promotional assets.
• Schedule, track, and expedite jobs to meet deadlines and move approved projects into production.
• Create, submit, and follow through on purchase orders and receiving documentation.
• Maintain job status reports, spreadsheets, and monthly tracking of project requests and production activity.
• Ensure all advertising materials conform to established brand and design standards.
• Coordinate with outside vendors, printers, and agencies to ensure quality, consistency, and timeliness.
• Distribute marketing and advertising materials (posters, flyers, mailers, newsletters, signage, etc.) accurately and on schedule across all properties.
• Maintain and organize design files, production assets, and resource libraries.
• Assist with player email campaigns, direct mail, promotions, concerts, and special events.
• Support website content updates, corrections, and basic content management.
• Assist with graphic design, layout production, photography, and proofreading as needed.
• Create presentations and marketing materials for various projects and departments.
• Maintain calendars for events, promotions, and production schedules.
• Manage inventory of production supplies and operate/maintain production equipment.
• Control and minimize production expenses in alignment with budget standards.
• Occasionally perform duties of the Social Media Coordinator when needed.
• Participate in brainstorming sessions and contribute creative ideas for campaigns and promotions.
• Adhere to all regulatory, departmental, tribal, and casino policies and procedures.

• Coordinate and execute in-house print production on designated schedules for posters, menus, flyers, signage, and other approved marketing materials.
• Ensure all printed materials meet brand standards, content accuracy, regulatory requirements, and approved specifications prior to distribution.
• Maintain and update a Property Poster Matrix, documenting where, when, and what marketing materials are displayed across all enterprise properties.
• Track poster rotation schedules, expiration dates, and removal timelines to ensure only current and approved materials are displayed.
• Install, replace, and remove posters and printed marketing materials as required throughout the enterprise, including but not limited to Casino Apache, Travel Center, Rocket City, General Store, and IMGR&C.
• Demonstrated commitment to researching and implementing new technologies, including artificial intelligence, to enhance the operations of Marketing.
• Other duties as needed

1. Supervisory Responsibilities

There are no supervisory responsibilities for this position.

1. Education and/or Experience Requirements

Meets IMGR&C Values that are reflected in the letters A-P-A-C-H-E, Accountability, Productivity, Acceptance, Communication, Hospitality, and Enthusiasm. Approaches all activities with enthusiasm and encourages enthusiasm from others. Chooses a positive approach in all situations. Treats others with respect in all situations. Works in collaboration with other Team Members to achieve event goals, exemplifies teamwork.

• High school diploma or GED required.
• Minimum of one year of experience in marketing, advertising, casino marketing, gaming, or casino services preferred.
• Basic to intermediate knowledge of Macintosh and PC computers.
• Working knowledge of Adobe InDesign, Photoshop, Illustrator, and Microsoft Office Suite.
• Strong project management, organizational, and communication skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Must be at least 21 years of age.
• Must be able to obtain and maintain a gaming license.
• Valid New Mexico Driver’s License or ability to obtain one.
• Bilingual (English/Spanish) preferred.
• Mescalero Apache Tribal preference and bicultural experience preferred.
• Experience with systems such as Ticketmaster, Oasis, and property phone systems is a plus.

1. Physical Demands

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential duties of this position.

While performing the duties of this position, the team member is frequently required to stand, walk, use hands, to finger, handle or feel, reach with hands and arms, stoop, kneel, crouch, or crawl, talk or hear. Must be able to use hand held communications devices. The team member must occasionally lift and/or move up to 50 pounds. The team member must be able to stand for several hours.

1. Work Environment

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this position.

The noise level in the work environment is loud. The team member will be exposed to a second-hand smoke-filled environment. The team member may be exposed to biohazardous fluids such as blood and other body fluids. The team member may be exposed to hostile environments with guest. May be subject to high stress environments.