Job Description
Job Description
Job Summary: The Growth Marketing Lead will be responsible for driving growth and achieving business objectives for TheBar.com in the US, focusing on user acquisition, retention, and upsell. This role sits at the intersection of marketing and product development and will be accountable for delivering growth targets across various digital channels while collaborating with cross-functional teams.
Key Responsibilities: • Lead strategy and day-to-day operations of client's precision and growth marketing function • Collaborate cross-functionally with Engineering, Design, Product Management, Data/Analytics, and Brand Marketing teams to execute growth initiatives • Partner with the internal data & analytics team to ensure the right data infrastructure is in place for user behavior analysis and rapid experimentation • Define TheBar.com's growth plan, and execute campaigns that deliver on business goals, optimizing across tactics for best results • Develop a scorecard to track progress against growth objectives and business goals • Implement, track, and optimize digital campaigns across platforms, working with media agencies and data specialists for execution • Provide consumer insights by blending performance data with user needs, habits, and perceptions through design thinking • Create clear briefs for internal and external stakeholders/agencies, outlining goals, KPIs, and test-and-learn plans • Partner with Product Management and Brand Marketing to optimize the digital consumer journey across all touchpoints
Required Qualifications: • At least 6-7 years of experience in a growth marketing role at a DTC brand, preferably a startup • Proven track record of building and leading dynamic, driven teams in agile sprints with successful performance outcomes • Experience with design thinking and a consumer-first mindset when solving problems and building products/campaigns • Strong understanding of emerging trends in marketing and consumption; adaptable to rapidly changing environments • Ability to manage a large volume of projects, prioritize effectively, and meet deadlines • Passion for the company mission to help people celebrate life, every day!
Preferred Qualifications: • Experience in the consumer goods or e-commerce industry • Strong analytical skills and ability to translate data into actionable insights • Experience working with cross-functional teams and external agencies
Additional Information:
Top Skills: Project Management, Team Player, Problem Solver, Rollout, Crm, Self Motivated, Agency Partners, Digital Marketing, Digital Campaign, User Experience Design, Paid Media, Time Management, Media Planning, Trading, Search Engine Optimization, Marketing, Data Performance reporting, MS Office Suite, Self- StarterRole Type: hybrid : 3 days onsite and 2 days remoteAddress: 175 Greenwich St, New York, NY 10007Shift Type: Day Shift, 8 hours per 40 hour per week, Monday to FridayYears of experience Required: minimum 6-7 years Travel required: no travelEducation : Bachelor's degreeExtension possibility: as of nowInterview: 2 Rounds Zoom Interview
Education: Bachelors Degree
Company DescriptionCompunnel Inc., established in 1994; is a leading provider of Staffing, IT/Software, e-Learning/Training, Business Intelligence, and Cloud Solutions. A leader in contingent and permanent workforce solutions, we also provide temp-to-hire staffing, project-based/SOW staffing, and payroll services to our esteemed clientele which includes Fortune 500 companies of diverse industry segments. Ranked as one of the largest staffing firms in the US which is our primary service market; we also have a significant presence in Europe and Asia. As a national service provider in the US, we are serving our customers all major states and regions; thereby generating numerous job opportunities for prospective employees in their preferred locations of choice.
We have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis.
Company Description
Compunnel Inc., established in 1994; is a leading provider of Staffing, IT/Software, e-Learning/Training, Business Intelligence, and Cloud Solutions. A leader in contingent and permanent workforce solutions, we also provide temp-to-hire staffing, project-based/SOW staffing, and payroll services to our esteemed clientele which includes Fortune 500 companies of diverse industry segments. Ranked as one of the largest staffing firms in the US which is our primary service market; we also have a significant presence in Europe and Asia. As a national service provider in the US, we are serving our customers all major states and regions; thereby generating numerous job opportunities for prospective employees in their preferred locations of choice.\r\n\r\nWe have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis.