Job Description
Job Description
The Marketing Manager will be responsible for creating, implementing, and optimizing a comprehensive online marketing strategy across all major platforms. You will supervise contractors who manage Amazon, Instagram, TikTok Shop, Google Ads, email marketing, and other digital channels.
Success in this role requires an ability to coordinate multiple experts, maintain brand consistency, understand natural health product consumers, and drive measurable, profitable growth.
Key Responsibilities
Marketing Strategy & Execution
- Develop and manage an integrated digital marketing strategy across all platforms
- Ensure consistent brand voice and messaging aligned with natural health and wellness principles
- Identify growth opportunities, analyze performance trends, and implement optimization strategies
- Oversee new product launches, promotions, content calendars, and multi-channel campaigns
Contractor Oversight & Team Coordination
- Lead and supervise contractors responsible for:
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- Amazon (Seller Central): PPC, listings, SEO, brand storefront
- Instagram/Social Media: content creation, influencer/UGC coordination, engagement
- TikTok Shop: creator partnerships, paid ads, product integration
- Google Ads: Search, Shopping, retargeting, Performance Max
- Email/SMS marketing (e.g., Klaviyo)
- Provide direction, approve creative, review performance metrics, and maintain accountability
- Create clear processes, reporting frameworks, and weekly targets for each contractor
Company DescriptionWe are an established and fast-growing natural tooth-care company focused on delivering innovative, all-natural oral wellness products that support tooth and gum health. Founded 8 years ago, we have built a loyal customer base and are now ready to elevate our digital marketing and scale across multiple e-commerce platforms.
Company Description
We are an established and fast-growing natural tooth-care company focused on delivering innovative, all-natural oral wellness products that support tooth and gum health. Founded 8 years ago, we have built a loyal customer base and are now ready to elevate our digital marketing and scale across multiple e-commerce platforms.