Job Description
Job Description
Job Title: Digital Marketing Manager
Location: Irvine, California
Employment Type: Full-Time, Onsite
Work Schedule: Monday–Friday, 9:00 AM–5:00 PM PST
Company Overview
Black Stag Digital is a performance-driven digital marketing agency delivering growth-focused solutions for a diverse portfolio of clients, including multiple health and wellness brands. We specialize in data-backed strategies across Project Management, Digital Marketing, Graphic Designer, Web Development, Video Editing, Human Resource and Customer Service Department. We are seeking a highly experienced Digital Marketing Manager to lead marketing execution while ensuring operational excellence across the agency.
Position Overview
The Digital Marketing Manager is a hybrid leadership role combining strategic digital marketing ownership with hands-on operational oversight. This position is responsible for driving performance across all marketing channels while maintaining structured, efficient, and consistent day-to-day agency operations.
You will lead and mentor a multidisciplinary marketing and operations team, contribute directly to execution when needed, and ensure that campaigns, workflows, and deliverables align with executive direction, timelines, and performance standards. This role serves as a key bridge between leadership and execution teams, ensuring clarity, accountability, and measurable results.
Key Responsibilities
Digital Marketing Leadership & Execution
· Lead, manage, and mentor a multidisciplinary digital marketing team (Project Management, Digital Marketing, Graphic Designer, Web Development, Video Editing, Human Resource and Customer Service Department.)
· Develop, oversee, and execute integrated digital marketing strategies and across paid, organic, and lifecycle channels
· Contribute directly to campaign execution when necessary (ads, automations, email/SMS flows, optimization, operations)
· Review, approve, and refine strategies developed by team members, providing constructive feedback and coaching
· Guide lifecycle marketing efforts, ensuring email and SMS campaigns are timely, relevant, and conversion-focused
· Manage and oversee paid media campaigns across Google Ads, Meta, TikTok, and other platforms
· Own SEO performance, including technical audits, on-page optimization, and growth initiatives
· Oversee organic social media content strategy and publishing calendars
· Align marketing messaging, creative, operations and execution with brand goals and performance KPIs
· Analyze campaign data, optimize performance, and deliver clear reporting to leadership and stakeholders
· Stay current on platform updates, digital trends, and emerging marketing tools
Operations & Execution Management
· Oversee and stabilize day-to-day agency operations across all digital marketing functions and operations.
· Establish, implement, and enforce clear workflows, prioritization frameworks, deadlines, and delivery standards
· Translate executive direction into actionable operational plans for marketing initiatives
· Monitor workloads, timelines, and cross-functional dependencies to ensure timely, high-quality delivery
· Promote operational discipline, accountability, and adherence to established processes
· Coordinate cross-functional teams (Project Management, Digital Marketing, Graphic Designer, Web Development, Video Editing, Human Resource and Customer Service Department.) to resolve blockers and minimize risks
· Serve as the primary operational liaison between leadership and execution teams
· Identify operational inefficiencies and implement practical improvements to enhance speed, consistency, and scalability
· Proactively identify team skill gaps, workflow issues, or resourcing constraints and propose solutions
Authority & Accountability
· Authorized to manage and oversee daily operations and execution across all Project Management, Digital Marketing, Graphic Designer, Web Development, Video Editing, Human Resource and Customer Service Department.
· Empowered to assign, prioritize, and enforce tasks and deadlines in alignment with leadership direction
· Accountable for operational consistency, performance standards, delivery quality, and campaign outcomes
Skills & Experience Required
· 10+ years of experience in digital marketing with proven multi-channel campaign management
· Demonstrated experience leading or mentoring specialists across Project Management, Digital Marketing, Graphic Designer, Web Development, Video Editing, Human Resource and Customer Service Department. and lifecycle marketing
· Strong operational or execution-focused leadership experience in a fast-paced agency environment
· Expert-level knowledge of:
o Google Ads (Search, Display, Shopping, Performance Max)
o Meta, TikTok, and other paid social platforms
o SEO (technical, on-page, off-page)
o Email & SMS marketing (automation, flows, segmentation; Klaviyo preferred)
o Organic social media strategy and execution
o Web Development execution and strategy
o Project Management execution and stratefy
o Requires hands-on engagement with all departments throughout the agency, beyond strategic planning.
· Familiarity with marketing and operations tools such as Google Analytics, GHL, Klaviyo, Meta Ads Manager, clickup, slack, outlook and Shopify
· Strong analytical skills with the ability to translate data into actionable insights
· Excellent written and verbal communication skills in English
· Highly organized, detail-oriented, and capable of managing multiple priorities simultaneously
Bonus Skills:
· Light HTML/CSS knowledge
· Experience collaborating with design tools such as Figma or Canva
· Zapier or automation workflow experience
· Project Management tools
Why Join Black Stag Digital?
· Work onsite with a collaborative, high-performance team in Irvine, CA
· Lead impactful marketing initiatives for innovative health and wellness brands
· Own both strategy and execution in a role with real influence and visibility
· Opportunity for professional growth and leadership development
Company DescriptionBlack Stag Digital is a full-service marketing and operations agency headquartered in Irvine, California, dedicated to helping brands scale with precision, creativity, and efficiency. Specializing in digital marketing, eCommerce operations, and customer support systems, Black Stag partners with high-growth clients across industries to streamline workflows, improve performance, and deliver measurable results. From strategic planning and campaign execution to backend automation, fulfillment systems, and CRM integration, the agency provides a 360°ree; solution designed to support clients through every stage of their digital journey. With a hands-on team and a culture rooted in adaptability and execution, Black Stag Digital bridges the gap between creativity and operations—empowering businesses to grow smarter and faster.
Company Description
Black Stag Digital is a full-service marketing and operations agency headquartered in Irvine, California, dedicated to helping brands scale with precision, creativity, and efficiency. Specializing in digital marketing, eCommerce operations, and customer support systems, Black Stag partners with high-growth clients across industries to streamline workflows, improve performance, and deliver measurable results. From strategic planning and campaign execution to backend automation, fulfillment systems, and CRM integration, the agency provides a 360°ree; solution designed to support clients through every stage of their digital journey. With a hands-on team and a culture rooted in adaptability and execution, Black Stag Digital bridges the gap between creativity and operations—empowering businesses to grow smarter and faster.