Job Description
Job Description
Robert Half's marketing & creative client is looking for a Digital Marketing Coordinator for a 3-6+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 2 days per week. The Digital Marketing Coordinator will play a pivotal role in developing and executing digital marketing strategies to promote consumer and trade engagement for specialty brands.
Key Responsibilities:
- Develop and execute digital marketing campaigns across paid media, social, and organic platforms
- Track and manage budgets
- Monitor campaign performance
- Manage and maintain U.S. product listings
- Lead social media strategies to grow brand presence and engagement
- Oversee email marketing campaigns
- Support digital trade marketing programs and product launches
- Leverage Salesforce tools to enhance program execution and reporting
- Degree in marketing, communications, or a related field
- Previous experience in a retail or eCommerce industry a plus
- 2+ years of experience in digital marketing and campaign management
- Experience in social media, email marketing, and promotional strategy
- Familiarity with Salesforce Marketing Cloud or similar CRM tools strongly preferred
- Familiarity with Hootsuite or similar tools
- Strong organizational and project management skills
- Analytical mindset with the ability to provide actionable insights
- Self-starter with excellent communication and collaboration skills