Job Description
Job DescriptionMarketing Liaison Manager (Full-Time)
Location: Chadds Ford/ Media | Reports to: Client Relationship Director
Type: Full-Time | Industry: Senior Home Care I OFFICE BASED
Are you a natural connector with a passion for helping others? Visiting Angels is looking for a full-time Marketing Liaison Manager (MLM) to lead our outreach and referral relationship efforts. In this highly visible and community-oriented role, you’ll be instrumental in growing our mission—bringing compassionate, non-medical home care to more seniors across the region.
You’ll thrive here if you're driven by purpose, love building lasting relationships, and enjoy working independently while being part of a collaborative and supportive team.What You'll Do
- Own and Grow Referral Networks: Act as the primary liaison between Visiting Angels and referral partners such as hospitals, rehab centers, discharge planners, physician offices, and senior living communities.
- Educate with Empathy: Share the story and value of private-duty home care. Help providers and families understand how easy it is to refer clients to us—and why we’re the best choice.
- Lead the Marketing Plan: Develop and execute a clear Marketing Liaison Action Plan (MLAP) with measurable goals, strategies, and KPIs. Adapt the plan based on results and local opportunities.
- Engage the Community: Represent Visiting Angels at local health fairs, networking groups, and senior-focused events. Occasionally assist with home visits to support lead conversions.
- Collaborate with Leadership: Work closely with the CEO and management team, providing updates, insights, and strategic feedback. Attend weekly strategy sessions.
- Track and Report Results: Maintain CRM records, monitor lead flow, track conversions, and evaluate ROI on outreach activities.
What You Bring
- Bachelor’s degree in marketing, business, communications, or a related field preferred.
- At least 2 years of experience in sales, healthcare outreach, business development, or community engagement — preferably in the home care, hospice, or senior care industry.
- Exceptional relationship-building and public speaking skills.
- Strong organizational and time management abilities; able to balance multiple priorities and meet deadlines.
- Proficiency with Microsoft Office, CRM tools, and industry-related software.
- High emotional intelligence and an authentic, professional presence.
- Valid driver’s license and willingness to travel throughout the territory.
Why Visiting Angels?
- Meaningful Work: Help families find peace of mind and seniors live with dignity and independence.
- Entrepreneurial Growth: Make your mark and grow into leadership roles as we expand—success in this role can lead to broader business responsibilities and potential equity/profit sharing.
- Team Culture: Supportive, mission-aligned leadership who care as much about people as performance.
- Compensation & Perks:
- Competitive salary based on experience
- Performance-based bonuses (paid Quarterly)
- Mileage reimbursement
- Health benefits
- PTO and paid holidays
- 401(k) plan
Apply Today and Be the Difference.
If you're ready to represent a brand with heart, and you’re eager to grow in a meaningful career helping others—this could be the role for you.
📍 Apply now to join the Visiting Angels family and bring compassionate care into more homes.
ALL APPLICANTS MUST BE ABLE TO PROVIDE PROOF OF VACCINATION.
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