Job Description
Job Description
We are seeking an entry-level Marketing Coordinator to join our team who is organized, detail-oriented and self-motivated. Under the direction of the Marketing Director, you will be challenged to develop your skill set and initiative. The ideal candidate will possess a desire to learn and assist in managing various marketing programs including website content development, email marketing, graphic design and marketing collateral production. The candidate will also assist with event management/logistics and interface with our membership to provide marketing support. The Marketing Coordinator will spend about 60-70% of their time on programs in which they are expected to become the expert and manage on an ongoing basis mixed with a handful of revolving and changing projects dictated by annual initiatives. This is a great position for someone who wants to get a jump start to their career by learning about all facets of marketing including strategy, analytics and creativity!
Marketing Department functions which the Marketing Coordinator may contribute include:
- Content Creation & Promotion (website, email, social media, publications)
- Digital & Print Collateral Development (graphic design, video production/editing)
- Event Planning & Management
- CRM and Marketing Automation Management
- Search Engine Optimization & Website Analytics
- Organizing & Leading Meetings w/ Members & Partners
Objectives/Responsibilities
- Plan, write, and edit content for email campaigns, newsletters, website pages, and social media platforms.
- Manage, update website content using a content management system (Craft/WordPress)
- Develop, test, and track email campaigns (email newsletters, promotions)
- Maintain and update CRM databases and Marketing Automation platforms
- Provide membership/customer service to member company personnel
- Execute other marketing tasks as assigned by the Marketing Director
Qualifications
- Bachelor's degree in marketing, communications, journalism, graphic design, or related field
- The ability to manage and work on several projects at a time
- Strong interpersonal skills
- Experience with Microsoft Office, Microsoft Teams and Adobe Creative Suite programs
- Ability to work autonomously and in a team setting
- Basic understanding of digital marketing strategies and concepts
Strongly Desired
- Familiarity with Digital Marketing platforms (email, CRM, Automation, Analytics, SEO, etc.)
- Strong writing, speaking, and overall communication skills
- Interest in learning both analytical and creative sides of marketing
- Interest in learning technical information related to construction materials and marketing to the Architecture/Engineering/Construction (A/E/C) community.
Benefits
- Medical/Dental Insurance
- Paid Maternity/Paternity Leave
- SEP IRA Contributions (after 12 months)
- PTO (after 3 months)
Work Schedule
- 9-day / 80-hour work schedule (every other Friday off)
- 2 days/week work from home can be earned after 3-month probational period
- Some travel in/out of state (1-3 trips per year)
Company Overview
The American Galvanizers Association (AGA) is a non-profit trade association dedicated to serving the needs of after-fabrication galvanizers, steel fabricators, architects, engineers, and other specifiers. The AGA provides technical support on today’s innovative applications and state-of-the-art technological developments in hot-dip galvanizing for corrosion control. The AGA’s Marketing Department operates as an in-house marketing firm aimed to enhance and expand existing and emerging markets for hot-dip galvanized steel in North America.