Head of Marketing - Retail Food & Beverage - Onsite
Job Description
Job Description
Head of Marketing – Retail & Hospitality | Fast-Growing Premium Food & Beverage Brand
???? Boston, MA (Onsite) ???? Full-Time | ???? $190,000 – $200,000 | ???? Executive Leadership Role
Career Staffing Talent (CST) has partnered with a fast-growing, premium European food & beverage brand to recruit a Head of Marketing for its expanding U.S. business. The company is now scaling rapidly across the U.S.—and this role is central to shaping the brand's next chapter.
Reporting directly to the COO, this executive will lead brand strategy, digital marketing, loyalty, category management, and retail activation across all channels. It's a rare opportunity for a hands-on, entrepreneurial marketing leader who thrives in high-growth environments and wants to directly influence a beloved consumer brand.
Ideal background: Retail marketing, hospitality marketing, food & beverage, consumer-facing omnichannel brands, or anyone with deep experience driving traffic, loyalty, and in-store sales. This role is especially well-suited for candidates who have led marketing for coffee, QSR, fast casual, restaurants, retail chains, or experiential brands.
???? What Makes This Role Unique
This is a build-and-scale leadership role—perfect for someone who loves rolling up their sleeves while still thinking strategically. You'll own the full marketing ecosystem: digital, social, loyalty, retail activation, category management, campaign development, and customer insights.
The company is entrepreneurial, founder-led, and family-owned, offering autonomy, creativity, and the ability to directly shape growth initiatives across a rapidly expanding East Coast footprint.
???? Key Responsibilities
Brand, Digital & Campaign Leadership
- Lead the development of the overall marketing strategy, annual calendar, and seasonal campaigns
- Develop hero F&B product campaigns in collaboration with culinary teams
- Drive brand awareness through in-store POS, paid media, social media, and integrated marketing activities
- Create and execute social media strategy, including content generation, paid campaigns, and monthly reporting
Loyalty, CRM & Customer Engagement
- Build and launch a customer loyalty program from the ground up — owning strategy, platform selection, and execution
- Develop customer segmentation strategies to deliver personalized marketing experiences
- Oversee performance marketing, analytics, and ROI measurement
East Coast Expansion & Market Growth
- Lead marketing strategy to support new market entry and multi-city expansion along the East Coast
- Develop localized go-to-market plans for new store openings and regional brand building
- Build store-level sales plans to drive foot traffic and unit performance in new and existing markets
Retail, Category Management & CPG Growth
- Manage category strategy and optimize F&B product range for sales lift
- Drive sales of CPG products across in-store, online shop, and external channel partnerships
- Manage delivery and catering partners, including promotional planning
Insights, Research & Market Understanding
- Conduct customer insight research (surveys, customer panels, in-store interviews)
- Track industry trends, competitive activity, and digital/CRM best practices
???? Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 8+ years of marketing experience, including at least 4 years in digital or loyalty program management
- Proven experience building a customer loyalty program from scratch — strategy through launch
- Experience leading marketing for multi-unit East Coast expansion or new market entry
- Strong background in social media audience growth and brand awareness
- Skilled in digital platforms (Meta, Braze, Power BI), analytics, and data-driven decision-making
- Excellent leadership, communication, and project management abilities
- Entrepreneurial mindset — comfortable in small teams, fast-paced environments, and hands-on execution
⭐ Preferred Experience (Highly Valued)
- Retail or hospitality experience — ideal for this role
- Experience working with food development and category management
- Hands-on experience with loyalty platform and app management
- Experience selling CPG products in multi-channel environments
- Strong omnichannel marketing expertise
Retail & hospitality talent will thrive in this role. Candidates from coffee, QSR, restaurants, boutique retail, or experiential brands are especially encouraged to apply.
???? What's In It for You
- Strategic leadership role reporting directly to the U.S. CEO
- Influence a major international brand's U.S. expansion
- Fast-moving entrepreneurial culture with the stability of an established global brand
- High ownership, high visibility, and the ability to shape brand direction in a growing market
???? Confidential Inquiry
If you're a marketing leader with retail, hospitality, or consumer brand experience — and you want to make a major impact in a fast-growing, premium food & beverage brand — this role offers a rare and exciting opportunity.
All inquiries will be handled with strict confidentiality.