Job Description
Job Description
Overview
The Product Copywriter role involves crafting, editing, and proofreading copy for online product descriptions. This position collaborates closely with the Ecommerce team to align priorities, timing, and processes, ensuring the creation of effective and engaging content for Product Description Pages. The role requires proficiency in AI-assisted content creation and adhering to established processes for SEO optimization. The Product Copywriter is a member of the Marketing Team and reports to the Senior Copywriter.
Duties and Responsibilities
- Support the “Cavender’s Culture” and drive our Mission, Vision, and Values
- Research, write, edit, and proofread product-specific data (as applicable) for use in creating website product
- descriptions, digital marketing collateral, instructional materials and other as needed
- Work in a deadline-driven environment with minimal supervision and handle multiple priorities and deadlines
- Adhere and suggest updates to the product reference guide to ensure high standards are met and maintained across all product categories
- Perform administrative and organizational tasks associated with the position including data entry,
- creating SEO language for the website, and collaborating with the merchandising team to produce accurate and engaging product copy, etc.
- Become proficient in using Digital Wave (PIM) software to create a variety of product descriptions and, ultimately, be able to train others in its functionality and use
- Understand basic SEO principles and how to optimize copy to improve our brand’s visibility in search engines
- Use AI tools to generate and create unique SEO product descriptions and meta data
- Demonstrate flexibility and adaptability to adjust to changing priorities and processes
Qualifications and Requirements
- Minimum of 2 years copywriting experience
- Ability to take technical product information and feature-benefit copy principles, and translate them into
- concise, customer-friendly language
- Working knowledge of keyword research and basic SEO principles
- Proficient in Microsoft Word, PowerPoint & Excel
- Familiarity with basic HTML
- Experience with AI-assisted writing and producing error-free copy
- Excellent written and verbal communication skills
- Flexible during times of change
- Based in Tyler, TX at our home office; Tyler area residence
Preferred Skills
- Degree in Journalism, Marketing or Advertising
- Ability to handle confidential materials and matters with discretion
- Ability to use strong writing skills to persuade, motivate, and encourage sales
- Ability to effectively prioritize and execute tasks in a high-pressure environment
- Experience at working both independently and in a team-oriented environment
- Comfortable collaborating within a team, communicating, and presenting at all levels
- Ability to transform strategy and direction into actionable plans
Cavender’s is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.
Cavender’s will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at at (888) 361 – 2555 or visit your nearest Cavender’s store.