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Customer Marketing Manager - Beverage

Mane USA
locationLebanon, OH 45036, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

MANE is a 5th generation French family-owned business known for innovation and progress in the world of Flavor and Fragrance. As sensation enthusiasts, we strive to provide exceptional moments in people’s daily lives through the timeless flavors and fragrances we create. With our passion, creativity, and innovation, “We capture what moves.”

We have a fantastic opportunity to hire a Beverage Customer Marketing Manager and join our amazing team in Lebanon, Ohio! This Customer Marketing Manager works closely with the commercial and R&D teams to identify and create programs and lead marketing projects within the Beverage category through research and cross-functional collaboration. This position works with all internal departments in leading customer marketing activities and engagement. Key competencies include analytical skills, organization skills, attention to detail, and the ability to clearly communicate and present MANE’s capabilities to customers.

DUTIES AND RESPONSIBILITIES:

  • Partner with Business Directors & Marketing team to develop and present valuable solutions to existing and new customers, working closely with sales and applications to achieve profitable growth
  • Organize and manage high-value customer engagements; recommend data-based concepts and market driven solutions for demonstration in response to customer briefs and proactive requests. Lead execution through collaboration with applications, flavor creation, and other cross-functional partners
  • Manage customer/category market, trend, and customer analysis supporting customer prioritization; translates MANE’s competencies into value propositions for the business and its customers
  • Identify market opportunities and work with business leaders and sales to develop opportunities into actionable plans for business growth
  • Interpret primary (Consumer Insights) and secondary market data to identify trends and develop materials for business and customer engagement
  • Provide customer marketing support and input on select global and national account teams
  • Identify and translate food and beverage trends across various social media platforms into actionable market product opportunities
  • Be a thought leader and early adopter of AI tools
  • Attend category relevant trade events to monitor industry trends
  • Travel expectation 15-25% depending on customer engagement and strategic direction

EDUCATION AND EXPERIENCE:

  • Bachelor’s degree required with a preference in Marketing or Business Management
  • Minimum five years of marketing experience
  • Flavor and/or beverage industry and market category experience preferred
  • Creative and energized by a fast-paced environment
  • Proven track record of creative project management and execution within a cross-functional environment
  • Knowledgeable of new presentation formats and tools
  • Computer, trade research, and trade social media literate

MANE offers industry leading benefits including a generous PTO plan. Additional benefits include paid holidays, annual year-end shutdown, annual and bi-weekly 401(k) contributions, tuition reimbursement, paid parental leave, employee assistance programs and many more. MANE is known for having a culture that focuses on our employees and their well-being. See for yourself why our employees love working at MANE!

MANE is an equal opportunity employer.

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