Job Description
Job Description
Position Overview
IW Group is seeking a Media Planner & Buyer to plan, execute, and optimize integrated media campaigns across digital and traditional channels for high-profile, multicultural-focused clients. This role combines strategic thinking with hands-on execution.
The ideal candidate is curious, analytical, and forward-thinking—comfortable leveraging AI-powered tools, automation, and advanced analytics to drive smarter media decisions, improve efficiency, and unlock deeper audience insights. A strong understanding of multicultural audiences, particularly AAPI communities, is essential. Experience across healthcare, pharma, automotive, casual dining, and CPG is a plus.
Essential Job Functions
Media Planning & Buying
- Develop integrated media plans across display, video, paid social, search, OOH, audio, CTV, YouTube, programmatic, retail media, and emerging platforms.
- Translate client objectives into full-funnel media strategies informed by AI-driven forecasting and audience modeling.
- Leverage audience data, cultural insights, and market trends to recommend effective media mixes and investment strategies.
- Partner with publishers and platforms to negotiate rates, manage budgets, and identify innovation opportunities.
Campaign Management & Optimization
- Own day-to-day campaign execution, pacing, and optimization to ensure performance against KPIs such as ROAS, CPA, CPM, CTR, and reach.
- Utilize AI-assisted optimization and automated testing frameworks to enhance performance.
- Troubleshoot delivery, tracking, or performance issues quickly and effectively.
- Partner with internal teams to test emerging AI-based media solutions.
- Deliver post-campaign analyses with clear insights and forward-looking recommendations.
- Stay current on advancements in generative AI, machine learning, and responsible AI practices in media.
Collaboration & Reporting
- Collaborate with account, strategy, creative, and analytics teams to align media execution with business goals.
- Prepare clear, visually compelling performance reports for clients and internal stakeholders.
- Present insights and recommendations in client meetings and reviews.
Technical Proficiency & Measurement
- Hands-on experience with DSPs, social, and programmatic platforms.
- Working knowledge of ad servers and measurement platforms.
- Understanding of privacy regulations (CCPA, GDPR) and evolving measurement frameworks.
Research & Innovation
- Use tools such as Nielsen, Comscore, eMarketer, and platform insights to inform planning.
- Monitor trends in AI-driven media buying, CTV innovation, creator partnerships, and performance modeling.
- Share learnings to help IW Group stay ahead of industry shifts.
Education & Experience
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 5+ years of experience in media planning and buying.
- Experience targeting multicultural audiences strongly preferred.
- Strong analytical skills with experience in Google Analytics, Excel, Tableau, or similar tools.
- Proven ability to manage budgets and multiple campaigns simultaneously.
- Excellent communication and presentation skills.
Hybrid Work Model
- IW Group has adopted a hybrid work model. Teams are required to work in-office at least three times per week.
- While performing the responsibilities of this role, the employee will spend most of the time working indoors, in the IW Group office, client office or other identified location.
- This role may require extended work hours (including weekends) to complete certain projects, with or without advance notice.
- This role may require work outside of the office (i.e., client events) or travel outside of the local work area (i.e., national or international client locations).
Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.
NOTE: This job description isn’t exhaustive; roles and responsibilities may evolve. We provide reasonable accommodations to support employees with disabilities.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.