Job Description
Job DescriptionDescription:
We’re hiring a versatile Digital Marketing Manager to lead our in-house SEO, local search, and paid search advertising efforts. You’ll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice brands—developing and optimizing campaigns that drive new patient growth.
This is a high-impact role at the ground floor of a growing marketing team. You’ll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO/GEO channels.
What You’ll Do
Paid Media (Google Ads)
- Build and manage search, display, and remarketing campaigns across multiple practice locations
- Optimize campaign structure, bidding, keywords, copy, and landing page performance
- Report on spend, performance, CPL, and ROI; make ongoing improvements
- Manage budgets of ~$20–30K/month across brands
SEO + Local Search
- Audit and optimize local listings (GMB/GBP), directory citations, and schema markup
- Improve on-site SEO: metadata, page speed, heading structure, and content tagging
- Own BrightLocal/Yext listings tools and Google Search Console analytics
- Improve organic rankings and local relevance
- Ensure practice brands are represented in AI platforms (GEO)
Strategy & Collaboration
- Work closely with the VP of Marketing and external designers/writers
- Ensure consistency across brands while optimizing for local differentiation
- Support reporting via Looker Studio and other analytics dashboards
- Work with external teams to maximize performance
Requirements:
What You Bring
- 3+ years of experience in digital marketing, with strong proficiency in both SEO and Google Ads
- Experience working in or with dental practices or DSOs, ideally in Pediatric or Orthodontic specialties
- Familiarity with multi-location/local SEO best practices
- Strong knowledge of Google Ads, Google Analytics (GA4), GSC, and related tools
- Experience using platforms like BrightLocal, SEMrush, WordStream, or similar
- Agency experience is a plus—but the ability to own execution is key
- Based in or near Broward County, FL, with the ability to work from our office 1x/week
Bonus Points For
- Experience managing digital campaigns for medical/dental groups
- Knowledge of Meta Ads or YouTube Ads
- Google Ads, GA4 certification(s)
- Familiarity with HIPAA-compliant tracking or healthcare-related ad requirements
Why Join Us?
- Opportunity to shape the digital foundation of a growing dental group
- Autonomy, impact, and collaboration with doctor-owners
- Fast-paced, values-driven environment that prizes integrity, growth, and leadership
- Competitive compensation and a pathway to grow into a leadership role