Job Description
Job Description
Now Hiring: Marketing Director (Lifecycle Focus)
Virginia Beach, VA | Hybrid/Onsite
A growing organization is seeking a Marketing Director to lead lifecycle marketing strategy across the full customer journey - from acquisition to retention and reactivation. This is a highly visible role for a data-driven marketing leader who enjoys blending analytics, automation, and creative execution to drive engagement, loyalty, and long-term customer value.
What you'll be doing:
* Leading lifecycle marketing strategy across onboarding, engagement, retention, and win-back
* Building targeted, personalized campaigns using segmentation and customer insights
* Managing multi-channel initiatives across email, CRM, automation, and retargeting
* Using analytics, testing, and performance data to optimize conversion and engagement
* Partnering cross-functionally with sales, operations, analytics, and brand teams
* Developing retention and loyalty initiatives that strengthen customer relationships
What we're looking for:
* 10+ years in lifecycle, CRM, retention, or growth marketing
* Strong experience with marketing automation platforms (Salesforce, HubSpot, Braze, etc.)
* Proven ability to improve customer engagement, retention, and lifetime value
* Analytical mindset with experience using reporting/visualization tools
* Strategic thinker who is also comfortable executing and optimizing campaigns
Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.
California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/
Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.
Company Profile:
Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.
Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.
Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com.
Benefits Information:
Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.
We look forward to working with you.
Beacon Hill. Employing the Future (TM)