Social Media Coordinator

Job Description

Job Description
Job description:

Overview
Want to work with animals?
Carolina Waterfowl Rescue (https://cwrescue.org/) is looking for individuals who are hardworking, ambitious, and ready to learn team members.

Essential Duties and Responsibilities:

Responsibilities

• Campaign management: Plan, develop, and execute marketing campaigns
• Content creation: Write copy for websites, social media, and other marketing materials
• Email: Manage email campaigns and create content plans
• Website: Maintain and update website as needed
• Reporting: Analyze sales data and prepare reports
• Marketing strategy: Develop and implement marketing strategies
• Brand management: Ensure brand guidelines are followed and brand voice is consistent
• PR: Plan and execute PR strategies to raise brand awareness
• Market research: Analyze market trends and consumer behavior

Social media: Manage social media accounts and create content plans

• Coordinate CWR's social media efforts across all social media platforms.
• Partner with other departments on content creation and education.
• Utilize social media platforms to share CWR events, news, and other information
• Maintain a rolling content calendar to ensure posts and engagement grow across all social media channels.
• Adhere to established protocols for content creation, social media account creation/management, and content editing and approvals.
• Develop social media strategy, follower engagement, and influencer outreach objectives to drive growth.
• Research, develop, and propose content for each platform that engages followers and generates excitement about CWR
• Launch, maintain, and report on social media campaigns. Data may include daily, weekly, monthly and yearly reports based on campaign focus.
• Pull data reports on posts and provide recommendations to help increase following.
• Respond to comments and messages from followers to ensure an exceptional follower experience.
• Research, understand and utilize critical social media trends to optimize content strategy.
• Working with the management, actively seek out and propose ways to utilize social media to meet business objectives.

Skills and knowledge

• Strong communication skills
• Knowledge of marketing tools, including SEO and SEM
• Knowledge of web analytics
• Graphic design and editing software
• Email marketing platforms and automation
• Social media management and advertising
• Market research and consumer behavior analysis
• Copywriting and editing
• Event planning and coordination

Job Types: Full-time, Part-time

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 4 hour shift
• 8 hour shift

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Indian Trail, NC 28079 (Required)

Work Location: Hybrid remote in Indian Trail, NC 28079