Head of Sales & Marketing Operations

Job Description

Job Description

Position Overview

We’re seeking a hands-on, strategic leader to serve as the Head of Sales & Marketing Operations for one of the nation’s leading distributors of event, party, and craft supplies. Based in Commerce, CA, Portofino International Trading USA is an established company with strong assets, U.S. and international distribution, and clear competitive advantages — now positioned for its next stage of growth

This role is designed for a transformational sales and marketing professional who thrives in both traditional and digital environments, can elevate teams and systems, and drives measurable results. Acting as the owner’s right hand, you’ll lead the modernization of our sales, marketing, and operational structure as we scale.

If you’re a tenacious, growth-minded operator with deep B2B and e-commerce experience — and a passion for leading change — this is a career-defining opportunity to shape the future of a respected, fast-growing company.

Key Responsibilities

Strategic Leadership

• Co-develop and execute the company’s “go-to-market” strategy across all sales channels (B2B, B2C, wholesale, and e-commerce).
• Serve as a key partner to ownership to ensure accountability, operational alignment, and profitable growth.
• Foster a high-performance culture of clarity, responsibility, and continuous improvement.

E-Commerce & Digital Sales

• Lead all digital platform development, management, and optimization (B2B portals, B2C platforms, and third-party sites).
• Transition legacy sales models to digital-first channels.
• Oversee marketing, promotions, SEO/SEM, and digital advertising strategy.
• Manage all digital assets and content lifecycle.
• Build and lead cross-functional and international teams.

Inside Sales & Customer Service

• Oversee legacy and emerging sales/service teams to strengthen customer retention and acquisition.
• Develop custom KPIs, implement regular performance reviews, and coach for improvement.
• Launch and scale an outbound sales program targeting new accounts.
• Enhance policies and processes for consistency and scalability.

Wholesale & Trade Shows

• Manage and attend key industry events (e.g., ASD Las Vegas); identify and evaluate new trade show opportunities.
• Rebuild and manage a nationwide network of outside representatives.
• Oversee annual catalog production and related marketing materials.

Operations & Logistics

• Supervise warehouse operations, B2B/B2C logistics, and fulfillment.
• Scale B2C “pick and pack” capabilities to meet growth targets.
• Oversee daily operational performance and cross-departmental collaboration.

Additional Responsibilities

• Achieve and exceed sales, revenue, and profit growth targets across all channels.
• Maintain robust project management discipline with clear deadlines and deliverables.
• Provide accurate forecasts and actionable market insights.
• Recruit, train, and mentor staff across departments.

Qualifications

• 10+ years of leadership experience managing inside/outside sales teams.
• Proven success in B2B, B2C, and distributor sales, preferably within consumer goods, general merchandise, or party/craft industries.
• Expertise in both traditional wholesale and digital sales models.
• Strong background in marketing strategy, e-commerce, and logistics management.
• Demonstrated ability to lead organizational change and motivate diverse teams.
• High energy, integrity, and ownership mentality.
• Excellent written and verbal communication skills.
• Bachelor’s degree preferred, MBA a plus.
• Spanish proficiency strongly preferred.
• Willingness to travel (10–15%, including domestic and international).

Company DescriptionWe are a nationally recognized importer and distributor of party, craft and event supplies.

Company Description

We are a nationally recognized importer and distributor of party, craft and event supplies.