Job Description
Job DescriptionWe are looking for an innovative Digital Marketing Manager to lead branding, communication, and business growth efforts in a dynamic manufacturing environment. This role combines strategic planning with hands-on execution to enhance brand visibility, attract customers, and foster team collaboration. The ideal candidate is highly creative, organized, and adept at leveraging digital platforms to maximize impact.
Responsibilities:
• Develop and implement comprehensive digital marketing strategies to drive brand growth and business development.
• Manage social media platforms, ensuring consistent brand messaging and engagement.
• Oversee the creation and execution of email campaigns to support marketing initiatives.
• Optimize paid advertising campaigns, including Google Ads and social media promotions, to maximize ROI.
• Analyze performance metrics using tools such as Google Analytics to refine strategies and improve outcomes.
• Collaborate with the Design Team to create compelling visual and written content for marketing campaigns.
• Maintain brand standards across all digital communication channels.
• Build strong relationships with internal teams to foster collaboration and align marketing goals with company objectives.
• Generate innovative ideas for campaigns that attract clients and candidates.
• Stay updated on industry trends and emerging technologies to enhance marketing efforts.• Proven experience in digital marketing, including campaign creation and management.
• Proficiency in tools such as Google Ads, Google Analytics, and social media platforms.
• Strong skills in email marketing and paid advertising strategies.
• Ability to create and maintain consistent brand messaging across digital channels.
• Excellent analytical skills to evaluate campaign performance and refine strategies.
• Strong organizational and project management abilities to handle multiple initiatives.
• Creativity and resourcefulness in developing engaging marketing content.
• Effective communication and collaboration skills to work with cross-functional teams.