Job Description
Job Description
The Brand and Social Media Manager will be responsible for developing and maintaining a strong brand identity, creating engaging content, and managing our online presence across various social media platforms. This role requires a strategic thinker who can drive brand awareness, engage with our audience, and ensure consistent messaging across all digital and printed materials.
Key Responsibilities:
● Develop and maintain a cohesive brand identity, including logo usage, tone of voice, and visual aesthetics.
● Create a comprehensive style guide for all digital and printed materials to ensure brand consistency.
● Manage and execute content strategies across LinkedIn, Instagram, and TikTok.
● Develop and schedule regular social media posts, ensuring content aligns with brand messaging and business objectives.
● Monitor, engage, and respond to comments, messages, and questions across social media channels.
● Collaborate with internal teams to create promotional materials, campaigns, and marketing initiatives.
● Analyze social media metrics and trends to optimize content and engagement strategies.
● Stay up to date with industry trends and emerging social media platforms to keep our brand relevant and innovative.
● Work with graphic designers, photographers, and videographers to create high-quality visuals and video content.
● Coordinate brand collaborations to enhance brand reach.
● Coordinate with the digital advertising department to ensure that all ad campaigns align with brand guidelines and social media approach.
● Ensure brand alignment across all corporate events, sponsorships, and community engagements.
Requirements
Qualifications & Skills:
● Experience in brand management, social media strategy, and digital marketing.
● Strong understanding of social media platforms, trends, and analytics tools.
● Excellent written and verbal communication skills.
● Creative mindset with the ability to develop engaging content.
● Experience using social media management and content scheduling tools.
● Strong project management skills and ability to meet deadlines.
● Ability to work collaboratively with different teams and external partners.
● Graphic design and basic video editing skills are a plus.
Work Environment:
● This role requires in-office presence at our corporate headquarters.
● Occasional travel may be required for events, content creation, or brand activations.
$30 - $45 Hourly. Working 15 - 30 hours a week.