Job Description
National Account Manager (DIY Retail)
📍 Greater Racine, WI (Hybrid Schedule | Optional WFH Fridays)
💲 $90,000 – $110,000 base + annual bonus + profit sharing
✈️ ~10% travel (trade shows, retail visits, and account meetings)
About the Company
This role sits within a fast-growing consumer products manufacturer known for high-quality indoor and outdoor goods sold through major DIY and home improvement retailers. The organization blends strong product design with an increasing emphasis on digital presence and brand performance online. With a collaborative team and an evolving marketing strategy, the company offers the speed and creativity of a small business paired with the reach of a national brand.
About the Role
The National Account Manager will own marketing strategy, digital performance, and account-level growth for key DIY retail partners. This role bridges traditional consumer products marketing with modern digital execution — especially SEO, content optimization, online merchandising, and retail.com performance.
You’ll work closely with big-box retailers (Home Depot, Lowe’s, Menards, etc.) and internal product, sales, and creative teams to elevate brand visibility, improve online conversion, drive category growth, and support national promotions and launches.
This is an ideal next step for someone with 3–5+ years in digital marketing, retail.com, or channel marketing within consumer goods, and who has hands-on experience using SEO to improve product discoverability and traffic across retail platforms.
What You’ll Do
- Lead digital and in-store marketing strategy for major DIY/home improvement accounts.
- Use SEO best practices to optimize product pages, content, and digital listings to improve search visibility and conversion on retailer websites.
- Partner with national buyers and internal teams to develop account-specific marketing plans, promotions, and seasonal initiatives.
- Oversee online merchandising, A+ content, imagery, copy, ratings/reviews, and overall brand presentation across key retail.com platforms.
- Analyze marketing performance, traffic trends, keyword rankings, and consumer behavior to guide strategy.
- Support new product launches with content, digital readiness, and promotional planning.
- Manage trade show presence, category reviews, and account-facing marketing presentations (approx. 10% travel).
- Collaborate cross-functionally with design, product management, and sales to ensure alignment across all marketing initiatives.
Who You Are
- 3–5+ years of experience in digital marketing, channel marketing, or retail marketing in consumer goods.
- Hands-on experience with SEO, keyword strategy, and optimizing product content for retail.com performance.
- Familiarity with DIY retail environments (Home Depot, Lowe’s, Menards, etc.).
- Strong communicator with polished presentation skills and the ability to engage with national retail partners.
- Data-savvy marketer who uses analytics to guide decisions and improve account performance.
- Comfortable working across both digital and brick-and-mortar retail channels.
- Highly collaborative, detail-oriented, and adaptable in a fast-moving business.
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
What’s in It for You
- $90K–$110K base salary depending on experience
- Annual bonus + profit sharing (~7% target)
- Hybrid schedule with flexible core hours and optional work-from-home Fridays
- Growth potential with high visibility to senior leadership
- Employee discounts on premium indoor and outdoor products
- Creative, collaborative culture where your ideas influence national retail success