Job Description
Job DescriptionSalary:
Title:
Retention Marketing Coordinator
Location:
Washington, D.C.
Reports to:
Andi Swee, Growth Marketing Associate, Retention
Travel:
Occasional travel may be required
Salary:
Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.
Benefits:
We care about our team and offer benefits that support your health, growth, and work-life balance. This includes medical, dental, and vision coverage, a 401(k) with company match, generous paid time off and holidays, paid new parent leave, day care coverage, a generous employee discount, and other great perks.
Position Overview
Tuckernuck is looking for a highly organized, detail-oriented, and proactive Retention Marketing Coordinator to join our Growth Marketing Team. This role serves as the operational backbone of our customer retention effortsensuring campaigns, reporting, and assets are delivered with accuracy and efficiency. The Retention Marketing Coordinator will play a key role in managing the execution of our email, SMS, and loyalty programs. Success in this position requires strong organizational and project management skills, a collaborative mindset, and the ability to multiple initiatives simultaneously. The ideal candidate is equal parts analytical and creative, bringing to life engaging, data-driven campaigns that connect with our audience, drive loyalty, and elevate the customer experience.
Core Responsibilities
- Email & SMS Execution: Build, test, and deploy email and SMS channels. Ensure tracking links, segmentation, and creative are correct pre-send.
- Reporting & Recaps: Compile weekly and monthly retention reports, including screenshots, KPIs, and highlights for retention campaigns. Keep clear records of testing results and clearly communicate performance metrics.
- Calendar & Workflow Management: Maintain the marketing calendar and project manage promotions. Track deliverables and deadlines for retention campaigns, hold appropriate teams accountable for meeting deadlines.
- Creative & Asset Coordination: Brief the Design and Editing teams on creative requests, facilitate feedback, and manage creative project handoffs between Marketing, Design, and Copy teams. Organize all briefs and final assets.
- Loyalty & Direct Mail Support: Assist with loyalty data tracking, mailer updates, and coordination with external vendors.
Minimum Qualifications
- 1-2 years of relative experience
Knowledge/Skills/Abilities
- Digital Marketing: Understanding of various digital marketing strategies, including paid media, email, and SMS marketing.
- Project Management: Understanding of project management principles and practices to manage multiple campaigns and tasks efficiently.
- Communication Skills: Strong verbal and written communication skills for effective coordination with teams and partners.
- Organizational Skills: Exceptional organizational and time-management skills to handle multiple tasks and deadlines.
- Analytical Skills: Proficiency in analyzing data to draw insights and make informed decisions.
- Creative Problem-Solving: Ability to creatively address challenges and adapt strategies as
- Adaptability: Ability to quickly adapt to changing priorities and market trends.
- Attention to Detail: Keen attention to detail in monitoring campaigns, analyzing data, and managing marketing assets.
- Collaboration: Capability to work collaboratively with various teams, including marketing, product, and merchandising.
- Proactive Approach: Proactive in following up on tasks and ensuring timely completion of projects.
- Strategic Thinking: Ability to think strategically to optimize marketing efforts and campaign performance.
Tuckernuck Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.
- Teamwork Makes the Dream Work
- Find the Fun
- Stay Authentic
- Respect
- Entrepreneurial Spirit
- Start Strong & Finish Strong
- Have Courage
Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Tuckernuck offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in this application or hiring process to accommodate a disability, you may request an accommodation at any time.