Job Description
Job Description
Sunset Imports, Inc. is seeking a creative, strategic, and hands-on Marketing Manager to oversee our brand presence across all departments. We serve the Portland metro area with a premium customer experience, and our business is community minded, growth oriented, and built on long-standing relationships with clients and local organizations. As Marketing Manager, you will be the architect of our digital and physical brand identity. You will lead a small, talented team to execute a comprehensive marketing strategy that drives traffic to our Sales, Service, and Parts departments. If you are a blend of a creative storyteller and a data-driven strategist who thrives in a fast-paced environment, we want to meet you.
What We Offer:
- A creative, supportive leadership team and strong cross-departmental partnership
- Competitive compensation with performance-based incentive
- Career growth opportunities across the Sunset Imports family
- Comprehensive benefits and professional development programs
- A community-focused organization that values integrity, teamwork, and excellence
Responsibilities:
- Develop and execute a comprehensive marketing plan aligned with business goals for New, Used, Parts, and Service channels.
- Manage and create engaging content for all social media platforms, forums, and blogs in collaboration with our Marketing Photographer.
- Oversee all dealership websites and e-commerce platforms, ensuring high-quality merchandising, design, and SEO performance.
- Lead the design and creation of advertising assets, ensuring strict adherence to both corporate and OEM brand guidelines.
- Build, publish, and monitor digital marketing campaigns across various placements to maximize reach and ROI.
- Partner with Department Managers to develop monthly sales and service specials that drive measurable traffic.
- Lead and mentor a team of 1–3 marketing professionals, fostering a culture of high performance and continuous process improvement.
- Analyze marketing expenditures and leverage corporate partnerships to ensure maximum effectiveness and budget efficiency.
- Measure and report on digital traffic, social interaction, and campaign success to adjust strategies in real time.
Key Metrics You Will Own:
- Website traffic, lead conversion, and SEO rankings
- Social media engagement and community growth
- Marketing ROI and cost-per-lead performance
- Asset production timelines and brand compliance scores
- Ad campaign click-through and conversion rates
- Departmental growth in Sales, Service, and Parts attributed to marketing efforts
Qualifications:
- Experience in marketing management, preferably within the automotive or premium retail sector
- Strong verbal and written communication skills with a "purpose-driven" yet personable tone
- Proficiency in digital marketing tools, CMS platforms, and MS Office
- Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly preferred
- Proven ability to lead a team and manage multiple projects under tight deadlines
- Organized, detail-oriented, and decisive with a passion for emerging marketing trends
- Valid driver’s license with an acceptable record
All roles at Sunset Porsche Audi are on-site and in person, reflecting our premium retail environment and our commitment to delivering an exceptional experience for both internal teams and external clients. This is where presence, precision, and service excellence matter. Non-exempt roles are typically planned for approximately 40 hours per week, and exempt roles for approximately 45 to 50 plus hours per week.
Artificial Intelligence and Application Integrity:
We understand that applicants may use tools, including artificial intelligence, to assist with preparing application materials such as resumes or cover letters. If such tools are used, all information provided must remain accurate and truthful.
Applicants may not use artificial intelligence or other technology to:
- Answer interview questions on their behalf during interviews or assessments
- Misrepresent qualifications, experience, or skills
- Create false or misleading representations of identity, including altered images, audio, or video
- Application materials and interviews should reflect the applicant’s own experience, knowledge, and abilities.
Any use of technology that compromises honesty or the integrity of the hiring process may result in removal from consideration.
Sunset Imports is an Equal Opportunity Employer and maintains a Drug-Free Workplace. Employment is contingent on successful completion of background and drug screenings. We participate in E-Verify.