Acquisition & Lifecycle Marketing Manager

Job Description

Job Description

Position Overview

The Acquisition & Lifecycle Marketing Manager is responsible for driving customer acquisition, retention, and loyalty through performance-based marketing campaigns and lifecycle initiatives. This role ensures the right customers are reached at the right time with messaging that maximizes acquisition, repeat purchases, and lifetime value.

Key Responsibilities

• Plan, execute, and optimize brand campaigns, SEO, affiliate programs, referral campaigns, and guerrilla marketing to drive traffic and new customer acquisition.
• Manage customer lifecycle marketing, including email, SMS, and loyalty programs, to increase repeat purchases and long-term customer engagement.
• Build segmented customer journeys, targeting first-time buyers, repeat customers, and high-value segments.
• Optimize marketing campaigns against key performance metrics such as CPA, LTV, and profit margins.
• Develop creative assets, messaging, and promotions aligned with brand positioning and marketing objectives.
• Collaborate with the E-Commerce Manager to cross-sell complementary accessories and drive additional revenue.
• Analyze campaign performance, report insights, and recommend data-driven optimizations.
• Stay current with digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in performance marketing, digital marketing, or lifecycle marketing.
• Strong understanding of SEM, SEO, affiliate/referral programs, email/SMS marketing, and customer segmentation.
• Proficiency in marketing analytics and reporting tools (Google Analytics, CRM, email marketing platforms, etc.).
• Experience managing multi-channel marketing campaigns with measurable results.
• Excellent project management and cross-functional collaboration skills.
• Data-driven, creative, and customer-focused mindset.

Preferred Skills

• Experience in e-commerce or consumer products.
• Familiarity with LTV, CPA, ROI optimization, and retention strategies.
• Strong communication skills for translating marketing insights into actionable business strategies.

Wages are negotiable within the competitive salary range set by The Reading Group. The ranges have been established based on organization, industry, and national standards. Desired salary expectations will be discussed during the interview process.

This position summary is not to be considered an exhaustive description of the responsibilities which may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform key responsibilities. Please note that duties and qualification of this and all jobs will change as we evolve our organization.

The Reading Group (TRG) recruits, employs, trains, compensates, promotes, and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran status and all the other characteristics that make individuals unique and extraordinary. At TRG, we have a clear vision: to be an employer of choice where a diverse mix of talented peopled want to be and can do their best work.