Job Description
Job Description
Pittsburgh area professional services group is in need of a Marketing Specialist. The selected candidate will support the ongoing initiatives of the marketing department, including interaction with external vendors, pitch and request for proposal preparation, events and seminar planning, contact and database management maintenance, and assisting with all phases of digital marketing projects.
Duties to include:
- Maintain the marketing database to ensure that it has current information to pull from for marketing related materials.
- Review, write, and edit firm and client prospect correspondence, including newsletters, email marketing, and press releases.
- Manage and maintain the website and social media platforms. Track and report on digital marketing performance metrics, including website traffic, email engagement, social media analytics, search engine optimization performance, and campaign effectiveness.
- Develop and proofread content created for staff biographies, blogs, articles, and publications. Develop brochures and practice group content.
- Coordinate and attend business development activities including practice group and employee resource group meetings.
- Assist with media relations efforts including scheduling press releases, coordinating announcements, securing placement of articles in third party publications, tracking media coverage, and maintaining media contact lists.
- Plan and implement various social programs for clients, which include party planning, sports outings, and other social engagements.
- Coordinate seminars, webinars, CLE programs, sponsorships, and client events. Manage logistics, invitations and responses, accreditation, vendor scheduling, and follow up communications. Handle continuing education accreditation.
- Design advertisements and coordinate with accounts payable for any sponsorships, programs, charitable events or contributions.
- Build and maintain strong relationships with vendors and outside organizations.
Requirements:
- Associate's degree in marketing, business, communications, or related field.
- 1-3 years of relevant work experience.
- Marketing and client development experience in a professional services environment.
- Strong proficiency in MSOffice Suite; working knowledge of Canva.
- Experience with Photoshop, Google Analytics, Google AdWords, ZoomInfo, LinkedIn a plus