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Email Marketing Manager

Daily Management Inc
locationKissimmee, FL, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

At Vacatia, we’re not just redefining hospitality, we’re transforming how guests experience travel. As a leader in hospitality and resort management, we combine innovation, guest-centric service, and operational excellence to create unforgettable stays that inspire loyalty and growth. Now, we’re seeking a strategic and results-driven Email Marketing Manager to elevate our guest communications and drive revenue across our growing portfolio.

Why You’ll Love Working at Vacatia

  • Innovate with Purpose: You’ll build automated, personalized email journeys that connect with guests at every stage, from dreaming about their trip to booking their next stay.

  • Impact You Can See: Your campaigns will drive direct bookings, strengthen brand loyalty, and deliver measurable business results.

  • Collaborative Culture: Work cross-functionally with Revenue, Sales, Brand, and Technology teams to develop integrated campaigns that align with occupancy and revenue goals.

  • Growth and Ownership: Be empowered to own the email channel strategy, implement new technologies, and leverage data to create best-in-class guest communications.

  • A Brand That Cares: Our mission is centered on creating exceptional experiences for our guests, owners, and associates – and your work will be at the heart of that impact.

Your Impact

  • Develop and manage high-impact email marketing campaigns to promote Vacatia’s rental properties across multiple regions

  • Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers

  • Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails

  • Use segmentation and personalization to drive targeted messaging that increases engagement and bookings

  • Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results

  • Conduct A/B testing on subject lines, creative, offers, and send times to continuously improve performance

  • Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives

  • Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns

  • Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing

What You Bring

  • 4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals

  • Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration

  • Strong copywriting skills with the ability to craft engaging, brand-aligned messaging

  • Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns

  • Analytical mindset with the ability to translate data into strategic recommendations

  • Proficient experience with Google Analytics

  • Excellent project management, organizational, and communication skills

  • Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment

  • Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus

Join Vacatia and Make Every Message Matter

If you’re ready to create meaningful guest connections through data-driven, innovative email marketing, we want to hear from you. Apply now to join a company that values excellence, collaboration, and making every moment matter.

Apply today and let’s reimagine hospitality marketing together.

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