Job Description
Position Overview:
The Marketing Manager will serve as the primary marketing partner for newly established subsidiary companies, driving brand development, market visibility, and business growth from the ground up. This role blends strategic marketing planning with tactical execution, supporting everything from brand launch and digital presence to campaign execution and lead generation. The Marketing Manager acts as a concierge and central hub for project intake, prioritization, and delivery across the marketing team and shared services.
Essential Job Functions:
- Lead the planning and execution of integrated marketing programs that support start-up operating companies’ business goals, product launches, and revenue growth.
- Serve as the marketing liaison and intake lead, managing requests, priorities, and resourcing across design, copy, digital, and communications teams.
- Partner with new subsidiary leadership to define marketing needs, establish brand positioning, and identify growth opportunities.
- Manage end-to-end project workflows, from creative brief development and stakeholder alignment to execution, deliver, and post-campaign evaluation.
- Oversee digital and content marketing initiatives, including website presence, social channels, email campaigns, and collateral development.
- Define and monitor key performance metrics (KPIs) to evaluate impact and continuously optimize marketing performance.
- Coordinate vendor relationships and marketing technology tools to support campaign execution and brand consistency.
- Ensure alignment with enterprise brand standards, marketing governance, and compliance requirements.
- Proactively identify marketing gaps and scalable solutions that enable each subsidiary to build brand equity and drive demand efficiently.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related business field.
- 5+ years of marketing experience, ideally within a matrixed or multi-brand organization.
- Proven experience developing and executing marketing programs that drive awareness and growth for emerging or start-up business lines.
- Strong project management skills; adept at prioritizing multiple initiatives and balancing strategy with execution.
- Familiarity with digital marketing platforms (HubSpot preferred) and project management tools (Asana, Smartsheet, or equivalent).
- Exceptional communication and relationship management skills, with the ability to collaborate across creative, digital, and business teams.
- Experience in financial services or a regulated industry preferred.
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ORI is an Equal Opportunity Employer. ORI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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