Job Description
Job Description
Title: Digital Strategy & Growth Manager (E-Commerce App)
Location: Austin, TX (***Must be local)
Payrate: $63hr
Duration: 12-months
Hours: Full-time - 40hrs/week. Hybrid
Summary:
This role supports one of the world’s largest online stores—delivering magical, personalized digital experiences where customers can shop, buy, and learn wherever they are. As part of the Digital Experience & Expansion team, you’ll focus on driving strategy and growth for our online retail store app, our fastest-growing platform.
In this role, you’ll balance strategy, storytelling, and analysis to create and optimize innovative e-commerce experiences. From analyzing customer behavior to ideating new features and programs, you’ll help shape the future of the online shopping journey while managing day-to-day program operations and marketing activations.
What You’ll Do:
- Analyze app trends and customer insights, distilling complex data into actionable narratives for executive audiences
- Develop and implement growth marketing strategies to drive app awareness and adoption
- Conduct benchmarking and research to identify external inspiration and opportunities for new experiences
- Represent the business and customer perspective on major projects, defining strategies for new app features
- Create strategic briefs, financial cases, and presentations to communicate priorities and performance
- Measure and report on program success while identifying areas for optimization
- Partner with cross-functional teams—including Product, Marcom, Merchandising, and more—to support app-centric initiatives and ensure seamless execution
What You Bring:
- Top 3 Must have Skills:
- **Strategy – Ability to create end-to-end digital customer experience strategies by leveraging insights and trends to define new app features and experiences
- **Storytelling – Exceptional communication and presentation skills, with mastery of Keynote to craft engaging narratives
- ***Analysis – Strong qualitative and quantitative abilities to assess large, complex data sets and uncover actionable insights
- 4+ years of experience in Digital Strategy & Growth or similar
- Background in global retail or e-commerce (B2C), ideally in tech;
- Bonus: consulting or gifting industry experience is a plus
- Strong analytical and reporting skills with experience using tools like Adobe Analytics and Tableau
- Advanced Excel
- Track record of translating complex analysis into clear insights for senior executives
- Ability to operate strategically and tactically—balancing big-picture vision with attention to detail
- Proven verbal and written communication skills, with the ability to present to various levels of leadership
Key Attributes:
- Problem-solver who thrives in ambiguity and adapts quickly
- Proactive, resourceful, and action-oriented mindset
- Balance of creativity and analytical rigor with a customer-first approach
- Strong team player with the ability to influence without authority
- Intellectual curiosity and openness to new ideas
- Commitment to inclusion and diversity, fostering a respectful and collaborative culture
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
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