Job Description
Job DescriptionJOB DESCRIPTION
BRAND STRATEGIST
Job Summary
The Brand Strategist in Amino works at the intersection of client challenges and creative campaigns to build powerful engaging brands rooted in sharp clinical expertise.
As part of the Brand Strategy team, the Brand Strategist is a puzzle solver. A data explorer whose research discovers the heart of the problem, the Brand Strategist asks “Why?” to generate new ideas and perspectives, in the process revealing the insights that will form solutions that best suit the brand’s needs.
The Brand Strategist immerses themselves in the foundations of their assigned brands, using competitive intelligence and monitoring of trends to identify the audience for the brand’s communications—and the sharp and actionable insights to map out the audience's journey and the context they live in. From here, the Brand Strategist helps create the brand's building blocks with an eye toward forging success in the market.
Additionally, the Brand Strategist embodies the Calcium+Company core values of commitment, integrity, and respect, both in their work and in their relationships with their co-workers and external clients.
Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)
- Brand immersion: Develops full understanding of the background and foundation of our client’s products or brands
- Competitive intelligence and monitoring: Maintains a watchful and discerning eye on key competitors, trends, and movements in the market to keep our teams (and clients) up to speed on major challenges or opportunities
- Audience identification: Defines clear target audiences through rich personas and distinct segments as needed
- Insight development: Discovers and crafts sharp, fresh, and actionable insights about the category and consumer context in which our brand operates
- Journey mapping: Articulates and develops clear, thoughtful journeys for each audience, including significant touchpoints and opportunities for the brand
- Strategic direction: Informs and reviews all creative manifestations of the brand, shaping strategic direction through POVs, briefs, and presentations
- Brand building: Navigates market research and collaborates on brand building blocks such as positioning, vision and values, personality, and more
- Analytics and reporting: Collaborates with analysts and SMEs to define key performance indicators (KPIs) and measure success in market, informing optimizations as needed
- Comms and tactical planning: Is a core part of [CS1] collaborative agency efforts to develop tactical programs and annual plans, communications calendars, and content strategies/matrices
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Job Qualifications (Skills/Requirements)
- 1-2 years in a strategy-focused or similar role; background in healthcare or pharmaceutical marketing a plus
- Proficiency in Microsoft Office, Keynote
- Superb communications and storytelling skills in a variety of formats, from POVs to pitches
- Experience with data analytics, including Google Analytics or Adobe
- Experience with market research
Knowledge and experience of integrated marketing disciplines preferred:
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- SEO/SEM
- Relationship management (RM, CRM, PRM)
- Customer experience (CX)
- User experience (UX/UI)
- Social media
- Content strategy
- Goes above and beyond the job description and has the willingness to be flexible for the team, agency, and ultimately the work
About Calcium+Company
Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
Central to our success is our Integrated Strategy Group, where brand, medical, and engagement strategies come together, powered by behavioral science and data analytics.
We’re proud of the work we do, but we’re just as proud of the culture we’ve built. Calcium+Company was recently named one of MM+M’s 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career.
If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.
Benefits & Perks We Offer
- Paid annual vacation, personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans, including medical, dental, and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives.
- Lunch Credit for In-Office Days
- Annual Employee Gatherings & In-Office Events
This position follows a hybrid work model, requiring a minimum of two in-office days per week.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
[CS1]Changes from “Leads” since this is the entry-level position in the department.
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