Job Description
Job Description
Position: Media Planner
Schedule: 5 days a week onsite
Must-Haves:
- 6+ years of media/ad buying/planning experience - specifically political space
- Programmatic buying, ad buying, digital buying
- Hands on with ad servers, DSPs, and social buying platforms (DCM, the Trade Desk, StackAdapt, Meta Ads Manager, etc.)
- Experience being strategic partners to external customers
- Experience with ad reporting and measurements (running measurement studies, testing effectiveness of the ads, etc.)
Plusses:
- Background in developing strategic digital media approaches in the political space
Day-to-Day:
A client of Insight Global is looking to hire a Senior Media Planner to join one of our clients in the Arlington, VA area. This person will play a major role in developing and guiding the strategy, targeting, execution and performance measurement of digital media campaigns. He or she is responsible for analyzing campaign performance through data from ad platforms, internal insights, and reporting and measurement tools. This is a direct hire opportunity, and will be local to Arlington VA.