Job Description
Job DescriptionGeneral Summary
Fast-growing, highly regarded leader in the exhibit, display, sign, and printing industry has an outstanding opportunity for a Marketing Manager who is proactive, assertive, creative, and highly organized.
Are you a creative team player eager to help drive new campaign ideas to grow sales? Are you a difference maker who likes to work in a fast-paced environment where your day is focused on increasing brand awareness, driving demand, leads and sales through creative & innovative programs?
Are you a driven, motivated professional who thrives on results-driven projects that will take your career and our business to the next level? If this sounds like you, we would like to talk with you about joining our team as a Marketing Manager.
We are looking for passionate impact players and difference makers that are focused, strategic, and hardworking. The Marketing Manager is one who values Orbus’ success and has a strong desire for autonomy in managing the brand strategy and marketing programs of two business divisions – Orbus and Nimlok. This position is a marketer’s dream and offers the opportunity to collaborate with the Enterprise VP of Marketing, fantastic marketing and sales team members, manage strategic and tactical projects – digital and website projects, creative collateral projects, new product introductions, lead generation campaigns, email, social media, advertising programs, corporate events, communications and more.
The ideal candidate will have impressive experience and portfolio showing quantitative and qualitative results of marketing programs and campaigns, high-level design of digital pieces, website content, email blasts, social media posts, presentations, presentations, and digital collateral.
Key Responsibilities
- Responsible for the execution of all marketing projects for the Orbus and Nimlok brands
- Expert understanding of brand/identity development as this role functions as brand leader, content manager/steward/owner/creator and will spearhead marketing programs and projects
- Responsible for two important facets of each brand’s program – a) building/maintaining/evolving a sales & marketing toolkit for distributor adoption and business development b) maintain/develop/enhance marketing programs that build dealer and prospective dealer awareness, interest & education and drive sales conversion and wallet share growth
- Works with team to design and develop creative materials, branded email campaigns, social media assets, digital, printed and sales, marketing and presentation tools, ads, educational videos and more
- Plans, schedules, and writes and creates content for & drives campaigns in effort to grow, expand and remain competitive through building brand awareness, driving traffic to website (via organic, paid, email & social channels), generating leads and revenue
- Monthly program metric data tracking & analysis for continual improvement of website(s) performance, SEO rankings, audience engagement with emails, media response to PR, audience engagement to social posts & ads, engagement at events & lead generation across programs
- Manages product information and pricing on websites and external product databases
- Manages Brand budgets, expenses, and investments
- Conducts competitive research & industry trend monitoring, analysis & key takeaway establishment, voice of customer surveys & data analysis for continuous improvement and influence in program
- Builds and maintains positive relationships with Teammates, SEO, Media Vendors and Dealer Partners
- Enriches dealer and end-user audiences through continuous list building efforts
- Facilitates public relations and Business Award submissions and applications
- Creates presentations for internal communications, dealer and internal sales team training, and anything else our clients or new business development needs demand
Education & Experience
- Bachelor’s degree in Marketing, Business or Business Communications
- Min. 7-10 years of experience in B2B marketing preferred
- Adept at developing sales and marketing tools & marketing programs designed to foster business growth, drive leads, awareness, value and make it easy & desirable to do business with the company
- Strong proficiency in Microsoft Word, Excel, PowerPoint, CRM Platforms, Google (Analytics, AdWords, My Business, Tag Manager)
- Experience in 2D Graphic Design & with Adobe Creative Suite - InDesign, Photoshop, Illustrator a plus
- Proficiency adding/editing content in website CMS and with Marketing Automation software – HubSpot
- Experience with SEO software and list building software/partners
- Experience marketing to distributors a plus
Traits
- Demonstrates passion, drive and excitement for marketing, lead generation and sales.
- Excellent writing, planning, organization, project management and communication skills are a must.
- Must enjoy digging into the day-to-day work, collaborating directly with the Marketing team to create the best sales and marketing tools, content, and campaigns possible.
- Strong team player and someone who is resourceful in partnering with others to strive for results, works and collaborates well in a team environment.
- Can unify, lead, execute, is positive, passionate, has a strong drive for results, creativity, and brand consistency
- Self-driven & proven ability to work on multiple projects at once and to meet deadlines
- Creative thinker with an eye for good design
- Excellent verbal, presentation, and written communication skills, as well as excellent listening skills
- Strong organizational, analytical, business, and financial acumen
We offer the foundation and building blocks for a great career. We offer great benefits, including medical, dental, life, and vision insurance, a company-matched 401(k), paid-time-off and more.
Please visit our company site at: www.orbus.com