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Marketing Executive

Iris Comm Lab
locationBirmingham, AL, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job DescriptionDescription
We are seeking a results-driven Marketing Executive to lead strategic marketing initiatives, build brand awareness, and drive customer acquisition. The ideal candidate will play a key role in planning and executing integrated marketing campaigns while analyzing performance metrics to ensure continuous growth.



Key Responsibilities


  • Develop and implement comprehensive marketing strategies and campaigns


  • Conduct market research and competitor analysis to inform planning


  • Manage and optimize email marketing, print, and promotional strategies


  • Oversee the creation of marketing materials and ensure brand consistency


  • Collaborate with sales and product teams to align messaging and objectives


  • Track campaign performance and prepare regular reports on ROI and KPIs


  • Manage vendor relationships and coordinate with external partners



Skills, Knowledge and Expertise


  • Bachelor’s degree in Marketing, Business, or a related field


  • 3+ years of experience in a marketing executive or similar role


  • Strong knowledge of marketing principles and campaign execution


  • Analytical skills with the ability to interpret data and generate insights


  • Excellent written and verbal communication skills


  • Ability to multitask and manage time effectively in a fast-paced environment


  • Proficiency in Microsoft Office and marketing tools such as CRMs and analytics platforms



Benefits


  • Competitive salary ($64,000–$69,000 annually)


  • Opportunities for professional growth and career advancement


  • Collaborative and supportive team environment


  • Health, dental, and vision insurance


  • Paid time off and holidays


  • Ongoing training and development opportunities


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