Brand Design Specialist

Job Description

Job Description

As the Brand Design Specialist, you will drive the the visual identity, market appeal, and production efficiency of recreational vehicle exterior graphics by delivering innovative, cost-effective, and production-ready design solutions that increase brand differentiation and customer demand.

Objectives:

• Drive Market-Leading Design Innovation
  • Develop high-impact exterior vinyl graphics and full-body paint schemes that elevate brand
    perception and influence purchase decisions
  • Consistently introduce trend-forward design concepts informed by RV industry analysis, consumer
    behavior, and adjacent markets
  • Deliver design packages that improve perceived product value and competitive positioning
  • Success Metrics:
    • Increased customer engagement and positive feedback on new designs
    • Adoption rate of new design packages across product lines
    • Contribution to increased unit sales tied to refreshed exterior designs
• Translate Market Insight into Revenue-Driving Designs
  • Convert sales feedback, customer insights, and market trends into commercially viable design
    solutions
  • Identify and implement color, material, and finish strategies
  • Attend industry shows and integrate emerging design trends
  • Success Metrics:
    • Reduction in design revisions post-launch
    • Improved alignment with customer demand
    • Faster speed-to-market
• Optimize Design-to-Production Efficiency
  • Lead in-house concepting and reduce reliance on external vendors
  • Streamline workflows across departments
  • Ensure manufacturability and cost-efficiency
  • Success Metrics:
    • Reduced cycle time
    • Lower vendor costs
    • Higher throughput
• Ensure Production Excellence & Cost Control
  • Deliver accurate production-ready artwork
  • Support prototype installations
  • Optimize materials and durability
  • Success Metrics:
    • Reduced errors
    • Improved cost efficiency
    • Consistent quality
• Maintain Brand Consistency Across Product Lines
  • Develop visual standards
  • Conduct audits
  • Create scalable layouts
  • Success Metrics:
    • Improved consistency
    • Reduced discrepancies
    • Faster onboarding
• Web Design & Digital Artwork Performance
  • Create high-converting digital assets
  • Align UX/UI with brand strategy
  • Success Metrics:
    • Higher conversions
    • Better engagement
• Point-of-Purchase Strategy
  • Develop signage systems that improve buying decisions
  • Success Metrics:
    • Higher close rates
    • Reduced friction
• Product Apparel & Goods Design
  • Develop branded merchandise
  • Success Metrics:
    • Increased engagement
    • Revenue growth
• Key Deliverables:
  Exterior graphics, production artwork, mockups, digital assets, signage, apparel collections

Who we are

Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business. 

Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled. 

We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being “Different with a Purpose.” Our culture is built upon the foundation of our core values: We are Genuine, Fun, and Driven by Results. 

Perks

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages 
• 401K matching
• Employee discounts 
• Company-paid life insurance 
• Gym membership reimbursement 
• Opportunities for advancement  
• RV Borrowing Program 
• Access to a partner insurance agency for personalized quotes and coverage guidance for home, auto, RV, and specialty insurance products
• Incredible Team Culture 

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.