Job Description
Job Description
Marketing Leader
You know that feeling when you walk into a really good coffee shop?
The smell hits you first—warm, intentional.
The menu is handwritten but somehow still legible.
The barista smiles like they’ve seen you before.
You don’t even question the $6.50 latte because everything about the place just feels right.
That’s what we want people to feel when they experience our brand.
Not just “they seem like a solid property management company,”But “Damn. These people get it.”
We’re building a brand that hits before you even know what we do. A brand that feels lived-in, human, modern, and just a little bit cooler than you expected. And we need someone to own that vision from the inside out.
About the Role:
Title: Brand Leader
Reports to: Marketing Director
Location: Kaukauna
Pay: $55,000 - $60,000
Perks and Benefits:
- Health, Dental, Vision, Life, and Disability Insurance
- Paid Time Off
- Fun and engaging company events
- Full training provided (tools and skills)
- Real estate and financial coaching once you're settled into the role
- High level training and development both personally and professionally though Focus University
Who We Are
We’re Focus—a property management company that’s managing 6,000+ units across Wisconsin and growing fast. But more importantly, we’re obsessed with building something different. We don’t want to blend in. We want to stand out—for our experience, our people, and our brand.
We believe our residents deserve a brand that feels like home before they ever get the keys.
We believe our team deserves a brand they’re proud to represent.
And we believe our communities deserve a company that actually shows up—and gives a damn.
That’s where you come in.
What You’ll Do
This role isn’t just about looking good on Instagram. It’s about building trust and reputation—both digitally and within the real communities we serve. You’ll lead a small but mighty brand team, drive visibility across multiple markets, and make sure every piece of content, signage, and story reflects who we are.
You’ll lead the team. Set the tone. Protect the standard. And build something unforgettable.
Core Responsibilities
-
Brand Leadership & PR (Your Main Thing)
- Own the entire brand identity: voice, tone, style, visuals, and values
- Build a reputation so strong, top-tier talent wants in before you post the job
- Elevate how residents and local leaders feel about Focus—build community trust, connection, and pride
- Lead PR-style storytelling: team spotlights, resident features, community wins, local partnerships
- Develop and lead hype-worthy campaigns that build momentum around move-ins, launches, and community events
- Turn real resident and team experiences into moments that make people say, “I want that”
- Creative Team Management
- Manage the Brand Specialist, Content Creator, and Marketing Specialist
- Brand Specialist → Owns copy, brand messaging, and tone across channels
- Content Creator → Owns social media marketing and captures dynamic, real-time media that humanizes the brand
- Marketing Specialist → Ensures units and properties are shown in their best light to support leasing
- Guide team meetings, project flow, and deliverables to keep momentum high and execution tight
- Audit creative output weekly to ensure everything reflects brand standards
- Manage the Brand Specialist, Content Creator, and Marketing Specialist
- Reputation Strategy & Execution
- Drive local engagement and partnerships that expand brand recognition and deepen community trust across all markets
- Proactively build the Focus employer brand—highlight culture, career paths, and what makes working here feel different
- Launch branded storytelling series that build anticipation, showcase lifestyle, and drive waitlist-worthy buzz
- Conduct bi-weekly listing audits to ensure photos, descriptions, and media drive conversion and credibility
You’re a Fit If You:
- Want to create a brand that earns automatic trust the moment someone hits our site
- Know how to translate a company’s heart into a real-world reputation
- Can coach creative people, manage process, and still get your hands dirty when needed
- See brand as a long game—but aren’t afraid to push momentum every week
- Believe the ultimate flex isn’t flashy—it’s waitlists and word of mouth
Focus Property Management is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.