Social Media Specialist / Content Creator
Job Description
Job DescriptionDescription:
Controlled Combustion is the leading heating contractor in NYC. We serve a variety of industries, including luxury apartments, hospitals, universities, and more. With over 150 employees, our team is as diverse as the services we offer. We’re looking for a creative Social Media Specialist who can showcase our 40+ years of expertise in this essential but unfamiliar industry.
The Social Media Specialist will work directly with our Marketing Director to support our efforts to expand and refine our online presence. He or she will collaborate with colleagues from various departments to generate relevant content for multiple brands across different platforms.
The ideal candidate will have the desire and curiosity to learn about an industry that may be completely new to him. He or she will possess a deep appreciation for good design and valuable content, and the power these can have on a brand. This candidate will be comfortable presenting ideas and suggestions to management on tools, strategies, and content that can potentially improve brand awareness and the customer experience.
Please note that this position is strictly in-office with occasional field work. Hybrid or remote is not available for this position. Employee will be expected to commute to our Bronx office on a daily basis.
Responsibilities:
- Gradually learn the industry and our company, including our brands, customer segments, goals, and various services.
- Create visually appealing content for social media platforms (LinkedIn, Instagram, Facebook)
- Write engaging and accurate copy for posts that are optimized for each platform.
- Consistently adhere to brand guidelines and posting schedules
- Monitor and optimize social media pages and produce performance reports.
- Make site visits to capture photos and videos of work, equipment, training sessions, etc.
- Edit photos and videos in correct platform-specific aspect ratios.
- Engage with/respond to audience in a positive manner that embodies company brand.
- Continuously encourage employee engagement on applicable social platforms.
- Become the office “go to” for best practices and current social media trends.
- Assist in planning social media strategies, campaigns, and paid ads as needed.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Canva: 1 year (Preferred)
- Adobe Photoshop: 1 year (Preferred)
- Adobe Illustrator: 1 year (Preferred)
- Adobe InDesign: 1 year (Preferred)
Shift availability:
- Day Shift (Required)
Ability to Commute:
- Bronx, NY 10458 (Required)
Work Location: In person
Requirements:
Qualifications / Skills:
- Keen understanding of best practices in social media marketing
- Knowledge of design principles that pertain to content creation and graphic design
- Proficient in Canva is a must; proficient in Adobe Photoshop and Premier Pro is a plus
- Strong desire to learn a new industry and new concepts
- Ability to use DSLR camera a plus
- Ability to successfully navigate scheduling and analytical tools
- Effective written and verbal communication
- Punctual, organized, self-motivated, detail-oriented, and flexible
- Maintain a level of professionalism even in a relaxed environment
Minimum Education and Work Experience:
- High school diploma (or equivalent) required; associate or bachelor’s degree preferred (major or minor in communications, graphic design, or related field)
- Experience in social media marketing for a business required (not personal accounts)
- Graphic design or photo/video editing experience a plus
- Experience in the heating, oil and gas, HVAC, or construction industries a plus