Job Description
Job Description
JOB OVERVIEW
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that build our brand's online presence and engage our audience. This role requires a strong understanding of digital marketing trends, content creation, and relationship management to drive engagement across various platforms.
PRIMARY DUTIES
Social Media Strategy Development
- Develop and execute social media strategies on Facebook, Instagram, TikTok, and YouTube aimed at driving brand awareness and appointments.
- Brainstorm new and creative growth strategies. Plans, executes, and measures experiments that are aligned with overall marketing goals.
Content Creation
- Create high-quality, compelling content tailored for different social media platforms, including graphics, videos, and written posts.
- Organize content shoots with professional photographers & videographers.
- Leverage relationships with influencers and ambassadors to gain access to other content for use on social media and website.
Community Management
- Actively engage with our audience on social media platforms daily.
- Create and manage a network of brand ambassadors and other brands to enhance brand visibility.
Social Media Advertising
- Manages external partners by supporting campaign design and identifying growth opportunities. Identifies trends and insights, and helps the external team optimize spend and performance based on the insights and informed by analytics.
- Track and analyze campaign performance to maximize ROI.
Platform Optimization
- Stay up-to-date with the latest social media trends and algorithm changes. Conduct social listening to understand audience sentiment and identify trends that inform content strategy.
- Experiment with new features and tools to optimize our social media presence.
Analytics and Reporting
- Track key metrics and analyze social media performance.
- Generate regular reports to measure success and identify areas for improvement.
QUALIFICATIONS
· Bachelor’s degree in Communications, Marketing, Advertising or Journalism
- 2+ years marketing experience showing success at building brand awareness with a strong portfolio showcasing successful campaigns.
- Highly creative with aptitude for identifying target audiences and devising digital campaigns that engage, inform, and motivate current and potential customers.
- Competence with Facebook, Instagram, TikTok, and YouTube.
- Experience in content creation across various formats (text, image, video).
- Excellent grammar and writing skills, including the ability to express subjects in a concise, coherent, and convincing manner.
- Motivated by company growth both in terms of increasing followers online, engagement, and conversion.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Proficient in marketing research and statistical analysis to inform marketing strategies. Thrives in an environment that encourages data-driven decision-making.
- Excellent at having reciprocal, creative conversations with co-workers and managers. Enjoys working with others within the creative process. Able to receive feedback and provide feedback professionally.
- Friendly and dynamic personality tempered with patience, flexibility, and professionalism, and a persuasive but not pushy attitude.
- Prior experience managing internal processes within a team. Ability to be organized and contribute to the overall organization of the team.
- Up-to-date on the latest trends in digital marketing and bridal fashion.
- Ideal candidate is on Instagram & TikTok daily through their personal account and the business accounts they manage.
- Love for weddings and bridal gown fashion trends.
- Must work on Saturdays. Enjoys travel to events as needed.
If you're a creative and results-oriented individual with a passion for social media, we encourage you to apply. Please email your resume, portfolio, and cover letter to kari@whitingtonbridal.com.
Job Type: Full-time and On-Site
Reports to: Owner
Benefits:
- 401(k)
- Dental & Vision Insurance
- Health Insurance
- Paid time off