Job Description
Job Description
Event Coordinator
Department: Marketing / Operations
Reports To: General Manager (with collaboration across all departments)
Compensation: Varies based on experience
Position Overview
We’re looking for an energetic, creative, and highly organized Event Coordinator to help bring the Harley-Davidson lifestyle to life at our dealership. This role is at the heart of our dealership culture, planning engaging events, strengthening our connection to the local riding community, and supporting light marketing efforts that keep our brand bold, relevant, and visible.
If you love motorcycles, enjoy bringing people together, and have a creative eye for design and social content, this role puts you right in the middle of the action.
What You’ll Do
Event Planning & Community Engagement
- Plan, coordinate, and execute fun, engaging dealership events that bring riders and the local motorcycling community together.
- Work closely with the local H.O.G.® (Harley Owners Group) chapter to support national, regional, and local events.
- Collaborate with dealership leadership and department managers to align events with business goals and seasonal initiatives.
- Assist with event logistics including schedules, setup, signage, promotions, and post-event follow-up.
In-Store Visuals & Signage
- Design and maintain in-store signage for events, promotions, and dealership initiatives.
- Support departments with creative signage needs; Photoshop and graphic design experience is required.
- Ensure all signage reflects Harley-Davidson brand standards and dealership tone.
Social Media & Light Marketing Support
- Create and post daily social media content across all dealership social channels, highlighting events, staff, inventory, and customer experiences.
- Capture photos and short videos during events and day-to-day dealership activity.
- Collaborate with leadership to ensure messaging stays consistent, authentic, and on-brand.
Customer Data & Digital Support
- Help build and maintain the dealership customer database by capturing new customer and event attendee information.
- Assist the E-Business Coordinator with digital initiatives tied to events and promotions.
- Keep the dealership website current, including staff photos and an up-to-date events calendar.
What We’re Looking For
- Experience coordinating events, promotions, or community engagement (dealership, retail, hospitality, or lifestyle brands preferred).
- Strong creative skills with Photoshop and graphic design tools.
- Comfort creating and managing social media content across multiple platforms.
- Highly organized with the ability to manage multiple projects and deadlines.
- Strong communication skills and a people-first mindset.
- Passion for motorcycles, events, and brand storytelling is a huge plus.
Formal marketing experience is helpful, but we’re ultimately looking for the right personality, creativity, and energy to represent our brand.
Why This Role Matters
This position plays a critical role in shaping how our dealership shows up, not just as a place to buy motorcycles, but as a hub for riders, community, and culture. You’ll help create experiences people remember and talk about long after the ride home.
Equal Employment Opportunity Statement
We are an Equal Employment Opportunity employer and value diversity at our dealership. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable federal, state, or local laws. All employment decisions are based on business needs, job requirements, and individual qualifications.