Marketing & Communications Manager
Job Description
Job Description
The Marketing & Communications Manager is CSC’s lead storyteller and brand steward. You will develop and execute strategies to raise awareness of CSC’s mission, engage supporters and stakeholders, and drive fundraising through content and campaigns. You will be our lead content creator and own the execution of CSC’s communications plan, managing the cadence of newsletters, social media, email campaigns, annual reports, and fundraising appeals that keep our community informed, inspired, and engaged. You will be responsible for developing and tracking fundraising and donor KPIs, digital marketing and engagement KPIs, and operational and impact KPIs for the department.
You are a skilled project manager who has experience managing multiple deadlines and brings a data-informed approach to growing CSC’s reach and visibility. You have a genuine passion for our mission and vision and can authentically communicate the transformative power of our programs to a wide range of audiences. You will elevate the voices of our participants and ensure that every piece of content, from an Instagram post to a year-end appeal, clearly reflects why this work matters and how it changes lives.
Communications and Storytelling - 35%
- Serve as steward of CSC’s brand voice and visual identity, ensuring consistency and authenticity across all communications
- Execute CSC’s annual communications plan, managing the calendar of newsletters, email campaigns, annual reports, and marketing collateral
- Write and design quarterly newsletters, impact stories, and other donor-facing communications
- Maintain and update website content to ensure accuracy, relevance, and alignment with brand standards
- Maintain photo and video library
Fundraising Campaigns - 30%
- Support the Director of Development and Comms to develop campaign strategy and storylines that elevate the key priorities of the strategic plan and clearly articulate the CSC’s brand
- Craft and send digital and print communications for annual giving campaigns, including year-end appeals, Giving Tuesday, and day-of-giving campaigns
- Ensure integration of communications tools, such as Mailchimp, Givebutter, and CRM software, for accurate segmentation and campaign delivery
- Create fundraising materials, collateral, and presentation support as needed
Event Planning and Management - 20%
- Lead planning and execution of fundraising events, including event promotion, logistics, and communications
- Cultivate and steward corporate sponsors for the annual fundraising event
- Manage invitation and guest list processes for events
- Support the Executive Team with event planning and execution
- Support coordination for events, trip staffing, catering, setup and etc.
Social Media and Digital Marketing - 15%
- Create and manage a content calendar for social media platforms (Instagram, LinkedIn, and Facebook)
- Develop and publish engaging social media content that grows CSC’ s audience, increases engagement, and drives traffic to key campaigns
- Track and report on marketing metrics and KPIs across email, social media, and web to measure performance and inform strategy
- Manage acquisition strategies to generate new email subscribers, social media followers, and community awareness
- Project manage the organization’s storytelling routines, including collecting stories from the program team to be used across channels
Education and Experience
- 3–5 years of experience in marketing, communications, or a related field, preferably in a nonprofit or mission-driven organization
- Demonstrated success in developing and executing multi-channel marketing campaigns across digital, print, email, and social media
- Strong social media management skills with experience growing audiences, cultivating engagement, and staying current with platform trends and best practices
- Experience tracking nonprofit marketing KPIs and using analytics tools (e.g., Google Analytics, social media insights, email metrics) to measure performance and optimize strategy
- Exceptional written and verbal communication skills with the ability to write authentic and inspiring content
- Experience creating marketing collateral, including newsletters, annual reports, fundraising appeals, and visual content
- Proficiency with Canva, Mailchimp, WordPress, and social media scheduling tools
- Strong project management skills with the ability to manage multiple campaigns, deadlines, and deliverables simultaneously
- Experience with brand strategy, visual identity management, and style guide development
- Experience supporting or managing events, including promotion, logistics, and communications
- Bachelor’s degree in communications, marketing, journalism, or a related field, or equivalent experience