Job Description
Job Description
A fully integrated digital marketing and branding agency is seeking a Social Media Manager to join their team. They are a team of strategists, creatives, and media professionals who thrive on crafting exceptional brands, campaigns, and experiences. Through creative problem-solving and dynamic storytelling, we aim to inspire real connections and deliver measurable results for our diverse client portfolio—all while fostering a fun and collaborative work environment.
About the Role:
In this key leadership role, you will focus on developing and executing comprehensive social media strategies for our diverse client base, especially within the real estate industry. Reporting to the Director of Client Success and Senior Vice President of Strategy, you’ll also lead our talented social media team, managing content creation initiatives and driving meaningful engagement across a range of platforms. Our client seeks a creative thinker with a strategic mindset who is passionate about social media innovation and thrives in a fast-paced environment.
What You’ll Do:
- Strategic Leadership: Lead the development and implementation of social media strategies, ensuring alignment with client goals and overarching marketing objectives.
- Content Creation Oversight: Oversee and guide the creation of editorial content calendars and organic social media initiatives that embody unique client brands.
- Client Success: Act as a senior community manager for key client accounts, ensuring optimal performance and engagement across platforms like Facebook, Instagram, TikTok, LinkedIn, YouTube, and Pinterest.
- Performance Optimization: Analyze data and metrics to refine strategies, optimize campaigns, and integrate fresh ideas.
- Competitive Analysis: Conduct competitive research and industry exploration to identify emerging trends and propose innovative social media tactics.
- Collaboration: Work closely with internal teams, including creative, copy, video/animation, and digital media groups, to produce engaging and impactful content.
- Team Leadership: Mentor and collaborate with junior team members, including the Social Media Coordinator, to foster professional development and a results-driven team environment.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in social media strategy, content creation, data analysis, and team leadership.
- Expert-level proficiency in all major social platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest).
- Advanced experience with tools like Sprout Social, Meta Business Suite, and social media analytics platforms.
- Proficiency in Google Analytics and reporting software to track key performance indicators (KPIs).
- Strong content creation skills, with attention to copywriting, editing, and creative alignment.
- Familiarity with paid social advertising and strategies for integrating paid and organic campaigns.
- Exceptional organizational and time management abilities, capable of managing multiple projects simultaneously.
- Innovative mindset with a focus on problem-solving and keeping up with digital marketing trends.
- Advertising/Marketing agency experience strongly preferred.
- Must reside within commuting distance of Long Beach, CA, and commit to onsite work five days a week.