Senior Brand Growth & Performance Marketing Manager

Job Description

Job Description

ABOUT THIS JOB

We are looking for a senior-level brand growth expert to lead multi-channel customer acquisition and brand expansion initiatives across digital advertising platforms. This person will have deep expertise in scaling brands through performance-driven media strategies while maintaining a strong understanding of attribution, measurement, and incrementality.

The ideal candidate has hands-on experience managing large-scale campaigns across Programmatic, CTV, Paid Social, and Search/Video platforms, with a strong analytical mindset and a proven ability to optimize growth through data-driven decision-making.

RESPONSIBILITIES

• Develop and execute integrated brand growth strategies across multiple paid media channels.

• Manage and optimize campaigns across:

  • Programmatic Advertising

  • Connected TV (CTV)

  • Google / YouTube

  • Facebook / Instagram

  • TikTok

• Drive customer acquisition and brand awareness initiatives with a focus on scalable growth.

• Build and oversee cross-channel media plans, budgeting, targeting, and optimization strategies.

• Lead measurement and analytics efforts to evaluate campaign effectiveness and ROI.

• Implement and improve:

  • Cross-network attribution frameworks

  • Incrementality testing methodologies

  • Conversion tracking and analytics systems

• Partner with creative, product, and analytics teams to improve campaign performance and audience engagement.

• Analyze performance data and provide actionable insights and recommendations.

• Stay current on emerging trends, platforms, and technologies within digital advertising and brand marketing.

REQUIRED KNOWLEDGE & SKILLS

• 5+ years of experience in brand growth, performance marketing, or media buying.

• Proven expertise running large-scale campaigns across multiple advertising channels.

• Strong understanding of:

  • Attribution modeling

  • Incrementality testing

  • Tracking and analytics infrastructure

  • Customer acquisition strategy

• Hands-on experience with major advertising platforms including Google Ads, Meta, TikTok, DSPs, and CTV platforms.

• Deep analytical capabilities with experience interpreting performance metrics and making optimization decisions.

• Strong communication and collaboration skills.

• Ability to operate strategically while also executing tactically.

• Experience scaling consumer brands across multiple acquisition channels.

• Familiarity with modern measurement tools and analytics platforms.

• Experience managing significant advertising budgets.

• Strong understanding of creative testing and audience segmentation strategies.

Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth.