Job Description
Job Description
Excellent Opportunity with Global SaaS Recognition and Engagement Company!
Customer Marketing Manager
Our client, a leading enterprise organization providing award and recognition programs to global organizations has an immediate opening for a Customer Marketing Manager.
This is an ideal role for someone with 3-5 years of experience in customer marketing, content creation, or lifecycle marketing-someone who understands the buyer's and customer journey, is eager to learn and grow, and can craft strategies that enhance customer retention and loyalty.
This is a vital role in deepening relationships with our customers and driving long-term engagement. You'll create targeted marketing programs, content, and communications designed to educate, nurture, and delight our customers throughout their journey. This role is perfect for a creative and data-driven marketer who thrives on building connections, loves telling stories through content, and understands the power of customer advocacy.
Responsibilities
Develop and Execute Customer Marketing Campaigns to Drive Revenue Growth
- Plan and implement email marketing campaigns, newsletters, and nurture sequences that educate and engage customers.
- Develop and execute campaigns aimed at identifying opportunities for upselling and cross-selling within our existing customer base to maximize lifetime value.
- Drive adoption of new product features through targeted communication and campaigns.
Create High-Impact Content
- Write and design customer-centric resources including case studies, success stories, and alike.
- Collaborate with the content team to ensure consistent messaging and tone across all channels.
Enhance the Customer Journey
- Map and optimize touchpoints along the customer lifecycle to increase engagement and reduce churn.
- Develop programs that identify and promote customer advocates, leveraging testimonials and reviews.
Collaborate Cross-Functionally
- Partner with Product, Sales, and Customer Success teams to align campaigns with product launches, customer milestones, and business priorities.
Measure, Analyze, and Optimize
- Track key metrics like open rates, engagement scores, and customer retention.
- Use insights to refine strategies and improve campaign performance.
Job Requirements
Skills and Experience
- 3-5 years of experience in customer marketing, content marketing, or lifecycle marketing (SaaS experience preferred).
- Strong proficiency in email marketing platforms (HubSpot preferred) and content creation.
- Excellent writing, editing, and storytelling skills.
- Understanding of the buyer's and customer journey, with experience building engagement programs.
- Analytical mindset with the ability to interpret data and make actionable recommendations.
- Self-starter, highly organized, and a collaborative team player.
Company DescriptionWhether you are seeking employment opportunities, or candidates for your open positions, iMPact Business Group is committed to providing our candidates and clients with unparalleled service and results. We leverage 200+ years of combined experience to develop Strategic Staffing Solutions that deliver best in class results while reducing overall costs associated with staffing initiatives. Our main focus areas of expertise are Information Technology, Engineering, Finance /Accounting, Business Administration/Process and Project Management.
Benefits:
401(k) matching
Comprehensive dental, vision, and health insurance
Flexible schedule options
Health savings account
Life insurance
Paid time off
Professional development assistance
Employee assistance and discount programs
Referral program
Retirement plan
Tuition reimbursement
iMPact Business Group specializes in providing businesses with professional level Staffing (Contract/Project Staffing, Contingent/Direct Hire and Executive Retained Search). Since our inception, Impact Business Group has grown a recruiting and delivery platform that consistently exceeds our client's expectations. Besides providing you with training and the tools needed to ramp up quickly, we support you with a generous base salary, structured tenure pay increases and an uncapped commissions plan offers you an unlimited earnings potential.
Experience the difference a results-oriented service organization can provide. Our clients, candidates and employees leverage an uncommon work ethic to deliver uncommon results. The philosophy is simple: integrate Motivated People and companies together - iMPact - the difference!
Contact us today to learn more:
*** Grand Rapids, Michigan: 616.254.8586
*** Tampa, Florida: 813.463.8850
*** www.impactbusinessgroup.com
*** Chat with us live: https://lc.chat/now/8608604/
Company Description
Whether you are seeking employment opportunities, or candidates for your open positions, iMPact Business Group is committed to providing our candidates and clients with unparalleled service and results. We leverage 200+ years of combined experience to develop Strategic Staffing Solutions that deliver best in class results while reducing overall costs associated with staffing initiatives. Our main focus areas of expertise are Information Technology, Engineering, Finance /Accounting, Business Administration/Process and Project Management.\r\n\r\nBenefits:\r\n401(k) matching\r\nComprehensive dental, vision, and health insurance\r\nFlexible schedule options\r\nHealth savings account\r\nLife insurance\r\nPaid time off\r\nProfessional development assistance\r\nEmployee assistance and discount programs\r\nReferral program\r\nRetirement plan\r\nTuition reimbursement\r\n\r\niMPact Business Group specializes in providing businesses with professional level Staffing (Contract/Project Staffing, Contingent/Direct Hire and Executive Retained Search). Since our inception, Impact Business Group has grown a recruiting and delivery platform that consistently exceeds our client's expectations. Besides providing you with training and the tools needed to ramp up quickly, we support you with a generous base salary, structured tenure pay increases and an uncapped commissions plan offers you an unlimited earnings potential. \r\n\r\nExperience the difference a results-oriented service organization can provide. Our clients, candidates and employees leverage an uncommon work ethic to deliver uncommon results. The philosophy is simple: integrate Motivated People and companies together - iMPact - the difference!\r\n\r\nContact us today to learn more:\r\n*** Grand Rapids, Michigan: 616.254.8586\r\n*** Tampa, Florida: 813.463.8850\r\n*** www.impactbusinessgroup.com\r\n*** Chat with us live: https://lc.chat/now/8608604/