Job Description
Job Description
ONSITE IN HOUSTON, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities:
- Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
- Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
- Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
- SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
- Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
- Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
- Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
- Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
- Experience in the steel industry or manufacturing is highly preferred.
- Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
- Strong communication, analytical, and project management skills.
- Ability to work independently and cross-functionally with sales and leadership teams.