Job Description
Job Description
Job Summary:
The Video Content Specialist is responsible for creating, producing, and managing video content across various platforms. Their main job duty is to tell stories about the organization's brand at-large, and individual club initiatives.
Job Duties:
- Content Development:
- Play a pivotal role under the Director of Editorial Content in identifying entertaining and engaging video concepts to deepen the fandom of those who watch.
- Bring specific ideas to meetings and develop and present ideas independently throughout the season.
- Keep tabs on organizational needs and brand initiatives to match them with appropriate video messaging.
- Production:
- Create production plans for individual features, and recurring segments, which include various distribution channels the club operates.
- Organize equipment and staffing for shoots which includes interfacing with interview subjects.
- Collect b-roll.
- Contribute to the collection of legal releases as assigned.
- Write episodes of the television show, longform video projects, and like content in coordination with the Director of Editorial Content.
- Post-production:
- Edit feature when assigned.
- Produce selecting soundbites and serve as a guiding force for projects edited by others.
- Contribute to decisions related to content distribution and standards when serving as the primary manager of a project.
- TV Show Administration:
- Manage administrative functions of the club's content offerings.
- Gameday Content Capture:
- Contribute to gameday content capture, which may be projects they work on directly, or support initiatives from other departments which can include production techniques, equipment, and settings.
- Asset Distribution:
- Assist internal and external constituencies with requests for links and/or downloads of video features.
- Upload Cardinals advertising spots to YouTube for paid advertisements carried by the marketing department.
Education/Experience Required:
- Bachelor's degree in communications-related field of study.
- 2 years of experience working as a video professional in sports, news, advertising, public relations, documentary, or related space.
- Ability to be a creative self-starting storyteller.
- Possess the ability to envision individual features and recurring segments and then transfer that vision into a finished product.
- Must be proficient in using professional video equipment and Adobe Suite
- Ability to write in broadcast style
- Possess an excellent understanding of media, sports, and baseball.
- Excellent collaboration, customer service, and people skills.
- Have general knowledge of direct to consumer, television, business practices.
Education/Experience Preferred:
- 3+ years of experience working as a content creator for a professional sports team, or major college athletics program.
- 2+ years of work experience as a weekly television style show
- Experience managing projects in Wrike, or a related content management program.
- Knowledge of podcast production and advanced audio production techniques
- Experience writing in broadcast style, displaying a commanding feel for the technical and creative aspects of writing for on-camera presentation.
- Ability to present content on-camera in a live format.
- High levels of organizational skills
- Understands a deep knowledge of industry standards, and fan behaviors, on direct-to-consumer platforms.
- Understands the inner workings of local television.
- Knowledge of baseball and Cardinals history