InfyStrat is seeking a talented Unica Interact Developer to join our dynamic marketing technology team. In this role, you will be responsible for leveraging IBM's Unica Interact platform to design, implement, and optimize real-time marketing campaigns. You will work closely with marketing and analytics teams to understand customer behaviors and create personalized experiences that enhance customer engagement and satisfaction. The ideal candidate will have a strong background in Unica Interact, along with expertise in campaign management and data-driven marketing strategies. At InfyStrat, your contributions will play a crucial role in driving our customer engagement initiatives forward.
Responsibilities
- Develop and configure marketing campaigns using Unica Interact to deliver targeted messages in real time.
- Collaborate with cross-functional teams to gather requirements and establish campaign objectives.
- Utilize data analytics and customer insights to create effective segmentation and targeting strategies.
- Monitor campaign performance and conduct A/B testing to optimize messaging and offers.
- Document and maintain campaign workflows, processes, and business rules.
- Stay updated on industry trends and advancements in marketing technology to leverage new features within Unica.
Requirements
- Bachelor's degree in Marketing, Computer Science, or a related field.
- 7+ years of experience as a Unica Interact Developer or in a similar role.
- Strong understanding of real-time marketing principles and data analytics.
- Experience with SQL for data extraction and analysis.
- Familiarity with A/B testing methodologies and reporting tools.
- Excellent communication skills for effective collaboration with marketing teams.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
· Unica Interact developer (Inbound) Unica Interact developers are responsible for designing, developing, implementing, and optimising marketing campaigns for the IBM Interact and Campaign modules. The developer should have Java coding experience in order to extend Unica Interact functionality as required.