Job Description
Job Description
Department: Marketing
Job Position: Director of Marketing
Exempt: Yes
Salary Level: Based on qualifications and experience
Supervisor: General Manager
Summary:
· To coordinate, organize, plan and exercise the marketing strategy for the Casino.
Essential Duties and Responsibilities:
· Responsible for developing and coordinating the marketing strategy of the Casino, under the direction of the General Manager
· Provide accurate information and creative ideas for marketing projects and advertising campaigns
· Seek opportunities for positive media exposure for the Golden Eagle Casino
· Develops and maintains thorough and current media contact lists for the local and regional markets
· Coordinates marketing for all events and media planning for advertising
· Publicize casino events and interests through news releases, media scheduling and photography
· Create and maintain materials to document organizational history and fact sheets
· Plan, supervise and evaluate activities of the Marketing staff
· Manage departmental budget, prepare and present scheduled reports as required
· Other duties as assigned
Access to sensitive areas and information:
· Management offices
· Casino Floor
· Access to top level in player tracking system
Signatory Ability:
· Comps for customers based on need
· Requisitions for Marketing purchases
Qualification requirements:
· Excellent organizational, communication and leadership skills
· Excellent negotiation and mediation skills
· Must have a strong working knowledge of the gaming industry and public relations operations
Education and/or experience:
· Bachelors in Marketing or Business Administration
· Background in Marketing/Public Relations/Communication
· 2 years in Marketing or related field