Digital Marketing and Content Strategist

Job Description

Job DescriptionPosition Summary

PS Seasoning is seeking a creative, detail-oriented, and highly organized Digital Marketing and Content Strategist to help bring our brands to life across digital channels. This role is responsible for planning, creating, and executing engaging content that supports our direct-to-consumer (D2C) marketing efforts.

The ideal candidate is a strong writer and visual storyteller who understands how content drives brand awareness, engagement, and conversion, as well as a strategic thinker with deep Shopify, Klaviyo and SEO/AIEO capability. You’ll collaborate closely with graphics, product, and social media teams to create content that educates, inspires, and converts across our e-commerce website, email, SMS, and advertising.

Key Responsibilities

Content Creation & Administration

• Create and manage content across multiple formats including product listings, blog posts, recipes, landing pages, email campaigns, and advertisements.
• Write clear, compelling, and on-brand copy for prioritized target audiences, and direct photography, video, graphics, and other content development to accompany it.
• Own content development for e-commerce website with a focus on SEO, AI chatbot/search/LLM optimization, and conversion, continually improving to deliver sales and key performance metrics.
• Manage content tagging, tracking, and metadata, navigation journeys, and site speed impacts to ensure optimal site experience.

Content Strategy & Planning

• Collaborate on content calendars aligned with product launches, campaigns, seasonal initiatives, social media plans, and e-commerce sales promotions.
• Support SEO and AIEO efforts through keyword research, content optimization, and ongoing updates to existing content.
• Monitor trends and best practices, bringing ongoing improvements to the team.

Email & Advertising Delivery

• Drive email marketing initiatives, including flow and campaign planning, copywriting and content coordination, scheduling, and audience segmentation, while also working to drive new email subscribers.
• Monitor content performance and provide insights to help optimize future content.
• Assist with advertising content creation, scheduling, and engagement through external services.

Cross-Functional Collaboration

• Partner with internal teams to ensure content aligns with brand standards, product positioning, and campaign goals.
• Collaborate with social media, B2B marketing, and cross-functional teams to support traffic, engagement, and conversion objectives.
• Assist with other marketing initiatives as needed.

Performance & Optimization

• Track and report on content performance using tools such as Google Analytics, Shopify attribution, Klaviyo, advertising platforms, and SEO/AIEO analytics.
• Use data and insights to continuously refine content strategy and execution.
• Support business intelligence dashboarding and campaign monitoring.
• Test, learn, and iterate using a performance marketing mindset.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in content or digital marketing.
• Strong writing and editing skills; deep experience in SEO and Artificial Intelligence utilization and LLM/chatbot optimization.
• Strategic creativity as a core skillset; ability to generate ideas and forecast sales or engagement impact from those ideas.
• Shopify, and Klaviyo experience preferred.
• Track record of success in D2C e-commerce, preferably in food, grocery, CPG, or culinary-related industries.
• Strong cross-functional communication skills; able to work closely with sales, product, and technical teams.
• Entrepreneurial spirit with a bias for action, results, and continuous improvement.

Why Join PS Seasoning

PS Seasoning is a growing company that values innovation, creativity, and execution. Our teams have the autonomy to make an immediate impact and work in a passionate, food-forward culture with customers who love what we create. When you join the PS family, you’ll receive: Competitive Pay • Health, Dental, Vision & Life Insurance • 401K with Company Match • Paid holidays & vacation • 50% Off Employee Discount • Employee Appreciation Events • Delicious Smells