Event Marketing and Website Coordinator

Job Description

Job Description

Position Responsibilities

This position supports the marketing efforts for conferences and events, with responsibilities that include enhancing the event app interface, designing graphics, developing promotional collateral, executing marketing campaigns, tracking engagement, and building relationships with members. In addition, this role manages and updates four distinct websites using WordPress, focusing on content development, user experience enhancements, and ongoing site maintenance. As a key member of the Marketing & Communications team, the position collaborates closely with the Events, Government Relations, and Membership teams to ensure a consistent brand voice and cultivate a vibrant online community.

This position requires the ability to work independently, in a support role, and collaboratively with team members for a financial services trade association. Typical tasks will include designing and producing digital & print collateral for events and marketing campaigns, maintaining/building web pages and event apps, copywriting and editing, and implementing digital marketing strategies and promotional campaigns.

Essential Job Functions

Maintain day-to-day website content; develop content including photos, web copy, forms, videos, graphics, and determine optimum presentation. Support the development of print and digital collateral for events and event marketing, and overall digital marketing for social media, website, and email marketing efforts. Monitor and track monthly event marketing performance data (e.g., email campaigns, website traffic), and generate a monthly engagement report highlighting key metrics, insights, and areas for improvement. Specific duties and responsibilities include, but are not limited to:

Event Marketing

· Collaborate with Events team and app vendor to improve event mobile app user experience and functionality.

· Design graphics for a variety of print and digital marketing uses.

· Draft, design, and schedule email marketing campaigns for events.

· Write and curate content for event marketing materials across multiple platforms.

· Support digital advertising and promotional efforts.

· Track and report on key marketing performance metrics to optimize engagement and reach.

· Create engaging video and multimedia content.

· Maintain compliance with brand standards across materials.

· Manage and update targeted email marketing lists within the association’s AMS.

Website Management

· Design, build, and maintain four WordPress websites, recommending and implementing improvements to functionality and design.

· Ensure all website content is accurate, accessible, and aligned with the association’s mission

· Optimize websites for search engine visibility (SEO).

· Collaborate with internal teams to create, edit, and organize website content.

· Maintain regular updates, including posting new content and enhancing existing pages.

Education and Experience Requirements

· Bachelor’s Degree required

· 1-3 years of experience required

· WordPress expertise required

· Adobe Creative Suite and Canva expertise required

· Proficiency in design tools like Figma, Adobe XD, InVision or Sketch to create high-fidelity app interfaces required

· Proficiency with Microsoft Office required (Word, Excel, Power Point, and Outlook)

· Strong writing and editing skills, with the ability to craft clear, engaging, and error-free content for multiple formats

· Excellent proofreading and editing skills

· Ability to manage multiple projects simultaneously and meet deadlines

· Exceptional attention to detail, with a commitment to accuracy in all content and design work

· Experience working for an Association preferred

· Experience with GrowthZone or other Association Management System/CRM preferred

· Experience working with Monday.com preferred

· LinkedIn advertising and campaign experience preferred

· Experience working with or adjacent to an events team preferred

· Familiarity with trade associations, nonprofit organizations, or financial services is a plus

· Positive, enthusiastic attitude and customer-oriented demeanor

· Ability to travel and attend the Association’s conferences and events as necessary

· Desire for professional growth, development, and a passion for earning success

· Collaborative with a strong sense of ownership and follow through

Working Conditions

· Office is located in Class A office building in downtown Washington, DC

· In-office work a minimum of 3-4 days per week, with telework 1-2 days a week, subject to change

· A professional, fast-paced environment

What We Offer

· Competitive salary* and benefits package, including Health Insurance, Dental Insurance, Life Insurance and 401(k)

• Collaborative work environment fostering innovation and creativity
• Support for professional development and growth opportunities

• Convenient location near public transportation

*Salary is commensurate with experience.

Company DescriptionFounded in 1958, the Small Business Investor Alliance is the trade association of senior private equity investment professionals focused on the lower middle market whose members represent the entire private capital ecosystem. It is an alliance for professional fellowship, business opportunities, innovation, advocacy, regulatory expertise, and market data. Our members invest in growing domestic small businesses.

Company Description

Founded in 1958, the Small Business Investor Alliance is the trade association of senior private equity investment professionals focused on the lower middle market whose members represent the entire private capital ecosystem. It is an alliance for professional fellowship, business opportunities, innovation, advocacy, regulatory expertise, and market data. Our members invest in growing domestic small businesses.